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Meet Fitness-Driven Agency Owner: Rohit Sakunia

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Introducing Rohit Sakunia, the visionary founder of Arte Media, a dynamic individual fueled not only by the pursuit of advertising success but also by an insatiable passion for fitness.

In the role of an advertising agency owner, where responsibilities and the fast-paced rush of life are part of the everyday routine, Rohit has carved a unique path, prioritizing both his professional aspirations and his commitment to maintaining a healthy, fit lifestyle. Join us as we delve into the life of this advertising maverick, uncovering how he defies industry myths and embraces the power of fitness to fuel his journey toward excellence.

Rohit Sakunia: Who Doesn’t Just Chase Sucess, But Also Fitness Goals

In the dynamic world of advertising, where the pursuit of success often overshadows personal well-being, Rohit Sakunia, the visionary behind Arte Media, emerges as a notable exception. Rohit isn’t merely steering his agency toward new heights; he’s also an avid fitness enthusiast who refuses to compromise on health, a journey he’s openly shared on social platforms like LinkedIn and Instagram. Rohit serves as a beacon of inspiration for fellow agency owners, setting impressive fitness standards and proving that scaling a thriving advertising agency and achieving significant fitness milestones can go hand in hand. Here’s a glimpse into Rohit’s fitness journey – an inspiring and, at times, astonishing tale that is sure to captivate and motivate you simultaneously.

Meet Fitness-Driven Agency Owner: Rohit Sakunia
Source: Click Here

1. The Walk To Fitness

Walks Play a vital role in Rohit’s life. He has managed to incorporate walking into his daily routine, covering an impressive 25 kilometers each day and pushing it to 30 kilometers on particularly good days. Remarkably, he accomplishes all of this within the confines of the same 24-hour day that we all have.

The importance of his walks is evident in the way they rejuvenate his spirit and invigorate his day. Even when circumstances are less than ideal, such as waking up late and feeling the pull of the cozy bed, Rohit recognizes the restlessness and sense of incompleteness that ensue due to skipping his walk.

On such days, he employs a clever strategy to overcome the battle between his desire to walk and the temptation to be lazy. He decides to walk for just 15 minutes, a compromise that appeases both sides of his internal debate. Yet, what transpires is nothing short of remarkable. Those initial 15 minutes evolve into 30, then 45, and ultimately a full hour of brisk walking. In this span, he covers an impressive 12 kilometers, leaving him invigorated and revitalized.

This experience underscores a valuable lesson that Rohit learned from his cricket coach 25 years ago – the power of showing up and maintaining discipline over mere motivation. His ability to turn a potentially sedentary day into a fitness triumph showcases the extraordinary rewards of consistency and the enduring benefits of prioritizing health, even within the demanding realm of ownership.

2. Fitness Is Not About Weight Loss

When Rohit started his fitness journey, he learned a vital lesson that often gets missed: fitness isn’t just about losing weight. He openly admits he initially made this mistake, and it led him down a path of misunderstanding health and well-being.

The Weight vs. Fat Conundrum

Rohit’s insight boils down to a basic difference between weight and fat. He points out that our weight includes several things like water, muscles, fat, and bone density. To explain, he gives an example: if we weigh ourselves before and after a meal, the scale might show a change of 1-2 kilos. But that doesn’t mean we gained 2 kilos of body fat in just half an hour.

Why Focus on Fat Loss

Rohit goes on to explain why the focus should shift from weight loss to fat loss. Fat, unlike other components, takes up physical space in our bodies. Accumulated fat can lead to obesity, a condition fraught with health risks. It exerts added pressure on the heart, contributing to high blood pressure, and is a major factor in the development of diabetes.

The Key: Fat Loss

The takeaway is clear – the emphasis should squarely be on fat loss rather than mere weight loss. By reducing body fat, individuals not only enhance their physical appearance but also mitigate the associated health risks. Rohit’s journey serves as a powerful reminder that the number on the scale doesn’t tell the complete story of one’s health. Instead, it’s about shedding excess fat to achieve a healthier, more balanced life.

Also Read: 15 Inspiring Entrepreneurs of India Who Started Young

3. Discovering the Realities of Fitness and Fulfillment

Do you find yourself daydreaming about escaping your 9-5 routine, breaking free from the monotony of your regular job, and getting fit? You’re not alone, but let’s be clear, this isn’t one of those posts promising quick fixes or easy solutions.

Instead, let’s ask some tough questions. Why do you want to leave your 9-5? Is it because you’re dissatisfied with your role, your manager, your pay, or the workplace culture? Or perhaps you believe that quitting will magically solve your existential crisis? On the flip side, why do you want to get fit? What’s the deeper purpose?

And what happens after you quit? Do you dream of becoming an entrepreneur, taking a break, traveling the world, or dedicating time to write a book? What role does fitness play in achieving these dreams?

Here’s a thought: if you already know what you want, what’s stopping you from pursuing it right now? The lesson Rohit Sakunia learned on his fitness and entrepreneurial journey is clear—we’re often held back by fear. We tend to see ourselves as victims of our circumstances and construct elaborate excuses to avoid chasing our dreams.

We’ve all whispered these lies to ourselves at some point:

  • “If only I had enough money, I would…”
  • “If I just had a workout partner, I would hit the gym…”
  • “If only I could quit my job, I would…”
  • “When I achieve X, then I’ll finally be happy…”

The truth is, Rohit Sakunia isn’t a fan of gyms and finds weightlifting a bit mundane. He blamed his travel and lifestyle for avoiding it for years, even telling a friend that he was planning to start lifting weights soon (a plan that stretched since 2020).

But here’s the genuine truth—fitness isn’t just about the gym or lifting weights. It’s about breaking free from self-imposed limitations, facing your fears, and pursuing your dreams. It’s about realizing that you have the power to make changes right now, without waiting for the perfect conditions.

4. Unveiling The Remarkable Benefits of Walking: Insights From Rohit’s Fitness Journey

Most of us are familiar with the well-known benefits of walking: it helps reduce anxiety, uplifts your mood, and contributes to weight management. These advantages are widely acknowledged, but there are even more surprising and scientifically-backed benefits of walking that often go overlooked. Rohit Sakunia, a dedicated advocate for fitness, invites us to explore these lesser-known perks, all supported by research from the prestigious Harvard Medical School. The next time your doctor prescribes a simple walk, you’ll understand why it’s a prescription worth taking.

Also Read: The Women Who Founded Their Own Marketing Agencies

Counteracting Weight-Promoting Genes

Harvard researchers delved into the world of genetics, studying 32 obesity-promoting genes in over 12,000 individuals. Their findings were astonishing. Among participants who engaged in brisk walking for approximately an hour each day, the influence of these genes on body weight was reduced by half. It’s a powerful reminder that lifestyle choices can modify our genetic predispositions.

Meet Fitness-Driven Agency Owner: Rohit Sakunia
Source:Rohit Sakunia Linkedin

Curbing Sugar Cravings

For those battling sweet tooth temptations, here’s a remarkable revelation from the University of Exeter. Just a 15-minute walk has the potential to quell chocolate cravings and decrease the consumption of chocolate in stressful situations. This recent research underlines the effectiveness of walking in reducing cravings for sugary snacks.

Shielding Against Breast Cancer

Walking isn’t just about physical fitness; it’s also a protective shield against serious health issues. An American Cancer Society study unveiled that women who walked seven or more hours weekly had a 14% lower risk of breast cancer compared to those who walked for three hours or less per week. Remarkably, this safeguard extended even to women with breast cancer risk factors, such as being overweight.

Alleviating Joint Pain

For those concerned about joint health, walking offers a preventive measure. Regularly walking five to six miles per week can thwart the onset of arthritis. This is achieved by the lubrication of joints and the strengthening of supporting muscles, particularly around the knees and hips, which are most susceptible to osteoarthritis.

Also Read: The Impact of Women Filmmakers on Cinema

Enhancing Immune Function

Rohit Sakunia, as a source of inspiration and motivation, reinforces the significance of these findings by sharing a collage of his own walking journey over the past three days. It’s a testament to the transformative potential of a simple, yet consistent, walking routine. So, let’s heed Rohit’s advice and embrace the myriad benefits of walking, taking confident steps towards better health and well-being.

In today’s fast-paced world, staying healthy is a priority. Research involving over 1,000 individuals reveals that those who walk at least 20 minutes a day, a minimum of 5 days a week, experience a remarkable 43% reduction in sick days compared to those who exercise once a week or less. Even when they did fall ill, their recovery time was shorter, and the symptoms were milder. Walking, it seems, can be a powerful immune booster.


In a world where the demands of modern life often lead to neglecting health, Rohit Sakunia stands as a testament to the transformative power of prioritizing fitness. His journey underscores that fitness is not an optional pursuit but an essential cornerstone for achieving success and fulfillment. Whether you’re an agency owner seeking a harmonious blend of professional achievements and well-being or an individual navigating life’s challenges, Rohit’s story inspires us all to embark on our own fitness journeys and embrace the profound impact it can have on our overall quality of life.

Rohit’s story reminds us that we are not prisoners of circumstance or victims of our own excuses. We possess the power to take control of our health and our destiny. His journey is a testament to the idea that the pursuit of our dreams and fitness need not be at odds; they can complement and amplify each other.

In Rohit’s footsteps, we can all embark on a journey toward better health, greater balance, and enduring success. His story is an enduring reminder that with dedication, discipline, and a belief in oneself, anyone can achieve greatness, both professionally and personally. So, let Rohit Sakunia’s fitness journey be an inspiration to us all, as we stride confidently toward a brighter, healthier, and more fulfilled future.

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