Direct-to-consumer saree brand Sudathi has appointed actor Mouni Roy as its brand ambassador in a major strategic move to scale its festive and wedding categories. Known for her traditional elegance and mass appeal, Mouni is expected to drive the brand’s reach across India’s metro cities and heartland alike.
This comes shortly after Sudathi’s impressive ₹1 crore deal on Shark Tank India Season 4, where the brand secured backing from investors Anupam Mittal, Peyush Bansal, and Aman Gupta at a ₹25 crore valuation.
Why Mouni Roy is the Perfect Fit for Sudathi
From her iconic roles in Naagin, Gold, and Brahmastra, to her personal style showcased under the hashtag #SareeGirlForever, Mouni Roy has consistently celebrated Indian ethnic wear. Her affinity for sarees aligns seamlessly with Sudathi’s mission to make sarees affordable, trendy, and accessible.
“Mouni reflects the blend of tradition and ease we want to bring to today’s saree shopper,” said Viren Lathiya, Co-founder of Sudathi.
Headlining Sudathi’s Signature Campaigns
As part of the year-long collaboration, Mouni Roy will lead several major campaigns, including:
- #TyoharWaliSaree: A festive season campaign celebrating traditional charm with modern flair.
- ShaadiSabkiHai: Focused on making wedding sarees elegant yet accessible to all budgets.
- Summer 2026 Launches: Featuring breathable, everyday-friendly sarees in georgette, cotton, and chiffon.
These campaigns aim to position sarees not just as cultural attire, but as daily style essentials for the modern Indian woman.
Also Read: Laxmipati Sarees Ropes in Rashmika Mandanna as Brand Ambassador
Sudathi’s Rise: From Startup to Saree Powerhouse
Founded in 2023, Sudathi has quickly made waves in the fashion space. After appearing on Shark Tank India and gaining investor support, the brand has:
- Achieved ₹80 crore turnover, aiming for ₹100 crore in ARR
- Launched 3,000+ saree designs and drops 100+ new styles every week
- Gone viral with its 1-minute Ready-to-Wear Sarees, a hit among time-strapped shoppers
- Crossed 1 million app downloads, making it one of India’s Top 20 shopping apps
With backing from prominent investors like Arjun Vaidya (V3 Ventures) and Ritesh Khandelwal (Zyod), Sudathi is well on its way to becoming India’s go-to destination for modern saree lovers.
Closing Thoughts
Sudathi’s collaboration with Mouni Roy isn’t just about celebrity endorsement—it’s a celebration of India’s timeless love for sarees, reimagined for the digital age. With tech-backed scalability, an influencer who resonates with saree lovers, and innovative campaigns on the horizon, Sudathi is poised to redefine ethnic fashion for the next generation.
