Nykaa Fashion has officially announced its dynamic new brand ambassadors—Ishaan Khatter and Shanaya Kapoor. Known for their individualistic approach to fashion, the duo now represents Nykaa Fashion’s bold, experimental, and expressive brand identity. This collaboration marks a significant step forward for the platform’s focus on empowering consumers to define their own unique style narratives.
Nykaa Fashion X Ishaan Khatter & Shanaya Kapoor
Celebrating Individuality Through Fashion
The partnership aims to highlight Nykaa Fashion’s versatile catalogue, spanning daily wear, occasion outfits, global labels, and Indian designer pieces. Ishaan and Shanaya, with their distinct and evolving style sensibilities, bring to life the brand’s mission of making fashion a personal, playful, and accessible experience.
While Ishaan brings an effortlessly cool and grounded aesthetic, Shanaya’s fashion journey is experimental and chic—perfectly mirroring the platform’s mix of established fashion and upcoming trends.
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The Brand’s Vision: Bold, Inclusive, and Rooted in Self-Expression
Commenting on the collaboration, Adwaita Nayar, Executive Director and CEO of Nykaa Fashion, said: “Shanaya and Ishaan are the perfect voices for this generation, unafraid to experiment, authentic in their choices, and always pushing the boundaries of personal style.”
She emphasized how the partnership is aligned with Nykaa Fashion’s ethos of celebrating fashion that is not only trend-driven but also deeply rooted in self-expression, inclusivity, and individuality.
What the New Faces Have to Say
Ishaan Khatter shared his enthusiasm about the collaboration: “Style can be the most personal and yet the most fashionable aspect of connection… I’m happy to be the face of Nykaa Fashion and hope for the platform to grow even further through our collaboration.”
Shanaya Kapoor echoed the sentiment, saying: “Nykaa Fashion lets me switch effortlessly between looks. From soft glam to street style, it’s where I find my coolest fashion picks.”
A Platform for Trendsetters
Nykaa Fashion continues to position itself as the ultimate style destination for young consumers who want their wardrobes to reflect who they truly are. With access to a curated collection of top international names like Revolve, Cider, and NA-KD, and homegrown stars such as Gajra Gang and RSVP, Nykaa Fashion blends global fashion trends with Indian craftsmanship seamlessly.
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Closing Thoughts
With Ishaan Khatter and Shanaya Kapoor leading the charge, Nykaa Fashion is championing a new style movement—one that’s unapologetic, expressive, and deeply personal. Whether you’re dressing up or dialing it down, Nykaa Fashion invites you to experiment, own your narrative, and embrace fashion that feels just like you.
