In a thrilling development for the fashion industry, Oxemberg, the renowned ready-to-wear men’s garment brand from the House of Siyaram’s, has announced a groundbreaking collaboration with Indian film superstar Rana Daggubati. Known for his powerful roles in blockbusters like the Baahubali franchise and Netflix’s Rana Naidu, Daggubati is set to become the face of Oxemberg, bringing a fresh and dynamic energy to the brand.
A Fresh Look for Oxemberg
Oxemberg is on a mission to revamp its ready-to-wear line and connect with younger audiences. By partnering with Rana Daggubati, the brand aims to tap into the actor’s massive popularity and fashion-forward image. This strategic move is designed to resonate with today’s style-conscious youth, providing them with versatile and trendy apparel.
Creative Campaign Unveiled ft. Rana Daggubati
The creative campaign, developed in collaboration with D&A and Barcode agencies, features Rana Daggubati and encourages young individuals to express their unique style and personality. This integrated campaign will be showcased across multiple platforms, including cinemas, digital media, in-store displays, and out-of-home advertising. The goal is to deliver a cohesive brand experience and establish Oxemberg as a leading choice for youthful fashion.
Oxemberg Redefining Youth Fashion
Oxemberg’s latest collection is tailored to the preferences and lifestyles of the younger generation. With a focus on blending professional and personal styles, the brand aims to strike a balance that appeals to today’s modern man. The collaboration with Rana Daggubati is a key element in this transformation, positioning Oxemberg as a brand that understands and meets the needs of young consumers.
Statements from the Key Players
Gaurav Poddar, Executive Director of Siyaram’s, expressed his excitement about the partnership: “Rana Daggubati embodies the energy, style, and confidence that align perfectly with the Oxemberg tribe. We’re thrilled to embark on this fashionable journey with him.”
Daniel, Senior Vice President of Oxemberg, added: “With Rana as our brand ambassador, we look forward to making Oxemberg the go-to choice for young men, balancing professional and personal style in every collection.”
Rana Daggubati himself shared his enthusiasm, stating: “I am honored to represent Oxemberg, a brand that reflects my own style and values. Their focus on comfort and confidence resonates deeply with me, and I’m excited to be part of this journey.”
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Conclusion
This collaboration marks a significant milestone for Oxemberg as it aims to redefine men’s fashion in India. With Rana Daggubati leading the charge, the brand is set to capture the attention and wardrobes of the modern, fashion-forward man. As Oxemberg and Rana Daggubati work together to craft a dynamic future, it’s time to Make Your Move and embrace a new era of stylish expression.
Stay tuned for more updates and explore the new collection that promises to bring a blend of sophistication and youthful energy to your wardrobe.
