Unicharm India’s renowned brand, MamyPoko Pants, has enlisted actress Saumya Tandon to represent the brand in the Uttar Pradesh region. As a pioneer in the diaper category and the creator of India’s first pant-style diapers, MamyPoko Pants maintains its leadership in the market.
Saumya Tandon As the New Face of MamyPoko Pants In Uttar Pradesh
Saumya Tandon takes on the role of the fresh face for MamyPoko Pants in Uttar Pradesh. MamyPoko Pants, a prominent name in India’s baby diaper market under Unicharm India, has appointed actress Saumya Tandon to represent the brand in Uttar Pradesh. Known for pioneering pant-style diapers in India, MamyPoko Pants leads the diaper category. Saumya Tandon, recognized for her role in a beloved Hindi sitcom, particularly popular in Uttar Pradesh, embodies the brand’s ethos and messaging. She will serve as a compelling link to the brand’s audience.
To expand its market reach, the brand intends to utilize a wide range of online and offline platforms with the assistance of its new brand ambassador. To achieve this goal, both above-the-line (ATL) and below-the-line (BTL) advertising strategies will be deployed.
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What Do Experts Have To Say About This Partnership?
Saumya Tandon expressed her thoughts saying, “I’m thrilled to be partnering with MamyPoko Pants. More so because being a mother myself, I strongly resonate with their dual vision of ensuring the baby’s comfort & happiness and enhancing the experience of motherhood. I have immensely enjoyed my previous collaborations with the brand, but this extended partnership allows the brand and me, more room to grow, and I’m looking forward to that.”
Commenting on the partnership, Mr. Vijay Chaudhary, Managing Director, Unicharm India said, “Considering that Uttar Pradesh is one of the most important markets for MamyPoko Pants, we wanted to ramp up our efforts to communicate the brand’s benefits and values to the consumers of the state. The ace actress, Saumya Tandon, has a quite positive appeal among this audience and has built a unique connection with them over the years, both through her famous character and her personality. That is why we are elated to have her come on board as the face of our brand. We are confident that the move will help us strengthen our brand communication and in turn our market position.”
Conclusion
In conclusion, the partnership between Saumya Tandon and MamyPoko Pants in Uttar Pradesh holds great promise for both the brand and its consumers. With a proven track record in the industry, MamyPoko Pants continues to lead the market with innovative products, including India’s first pant-style diapers. Saumya Tandon, an iconic figure in the world of Indian television, embodies the brand’s values and messaging, making her the perfect choice as their new face.
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This collaboration signifies the brand’s commitment to connecting with its audience on a deeper level and expanding its market presence. By utilizing a combination of online and offline platforms, including ATL and BTL advertising, MamyPoko Pants aims to effectively convey its message to a wider consumer base.
This is not the first time that the brand has associated with the actress. Earlier this year, Saumya Tandon featured in MamyPoko Pants’ video campaign promoting their diapers. The new long-term partnership aims to amplify and further build on the positive sentiments generated by that activation.
As the journey of MamyPoko Pants with Saumya Tandon unfolds, it is bound to bring greater convenience and comfort to families in Uttar Pradesh and beyond, reaffirming its position as a trusted name in the world of baby diapers. Keep an eye out for the exciting developments and initiatives that will undoubtedly follow this exciting partnership.
