Bollywood actor Saif Ali Khan has been signed as the brand ambassador for Sparsh Pearl, a leading Indian bath fittings company with a legacy spanning over three decades. This two-year partnership marks a major move by the brand to target premium and urban consumers through a comprehensive marketing strategy and refreshed branding.
Sparsh Pearl X Saif Ali Khan
A Royal Face for a Premium Brand
Known for his timeless elegance and sophisticated persona, Saif Ali Khan perfectly embodies the core values of Sparsh Pearl—luxury, reliability, and long-lasting quality. The actor will represent the brand’s flagship taps range and FlowShield pipes, helping to reinforce Sparsh Pearl’s commitment to both style and performance.
A Powerful 360-Degree Marketing Push
As part of the collaboration, Saif will feature prominently across Sparsh Pearl’s 360-degree marketing campaign, which includes:
- Television Commercials
- Digital Media
- OTT Platforms
- Outdoor Advertising
The campaign will run throughout the next financial year and is designed to strengthen brand connect with urban and premium consumers.
Introducing the New Tagline: “Style Kamaal, Chale Saalon Saal”
Sparsh Pearl has also unveiled a new brand tagline: “Style Kamaal, Chale Saalon Saal”, reflecting its focus on offering stylish, high-durability, and maintenance-free solutions. The company’s products are well-known for being rust-free and leak-free, setting them apart in a competitive market.
A Legacy of Innovation with Global Ambitions
According to Naresh Garg, Chairman & Managing Director, the brand is poised to set new benchmarks in quality and customer satisfaction. With Saif onboard, the company aims to connect more deeply with aspirational Indian consumers.
Manish Gupta, President – Sales & Marketing, noted the strength of Sparsh Pearl’s distribution network and expressed confidence that this new campaign will enhance the brand’s reach across urban India.
Archit Garg, Director, emphasized Sparsh Pearl’s commitment to innovation and R&D, highlighting the brand’s presence in over 20 countries. Saif Ali Khan’s international appeal is expected to further boost Sparsh Pearl’s global expansion efforts.
Launch of the Volto Series: A New Era in Bath Fittings
To coincide with this major announcement, Sparsh Pearl also introduced the Volto Series, a new collection of high-end CP bath fittings designed for modern consumers who value aesthetics as much as functionality.
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Conclusion: Sparsh Pearl X Saif Ali Khan
The collaboration between Saif Ali Khan and Sparsh Pearl is more than just a celebrity endorsement—it is a strategic move that blends the brand’s rich heritage with a vision for premium growth and global appeal. As Sparsh Pearl continues to innovate and scale, this new chapter promises to deliver style that lasts for years, true to its tagline, and products that cater to the discerning tastes of today’s consumers.
