Vasmol, a trusted name in Indian hair care for over six decades, has announced the launch of its latest innovation—Vasmol Henna Crème Hair Colour and Shampoo Hair Colour—with acclaimed actress Vidya Balan as the face of the campaign. The new products fuse the natural goodness of henna with the ease and nourishment of a no-ammonia crème-based formulation.
This launch reflects Vasmol’s ongoing commitment to evolving with its consumers while staying true to its roots.
Vasmol X Vidya Balan
Tradition Meets Modern Haircare
The newly launched Vasmol Henna Crème Hair Colour is designed to meet the needs of today’s discerning users. Key features include:
- A no-ammonia formula for gentle yet effective grey coverage
- The benefits of henna, a time-tested natural ingredient
- A creamy texture that allows for easy, mess-free application
- Conditioning properties that support hair health while adding colour
- Accessibility in budget-friendly pack sizes starting from 25 ml
The product aims to serve consumers who are looking for vibrant colour and care in one solution.
Leadership Speaks on the Brand’s Direction
Dheeraj Arora, Managing Director and CEO of HRIPL (Vasmol’s parent company), stated:
“For over six decades, Vasmol has been an integral part of Indian homes. Our newest offering, Vasmol Henna Crème Hair Colour, is a meaningful step forward where tradition meets modern convenience. Vidya Balan perfectly represents our brand—rooted in culture but modern in outlook.”
Priyanka Puri, Senior Vice President – Marketing at HRIPL, added:
“This launch marks a significant moment in our journey. It’s more than a product; it’s a promise—safe, ammonia-free hair colour powered by henna and backed by science. Vidya Balan’s authenticity and elegance align seamlessly with our brand’s values.”
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Vidya Balan on the Collaboration
Celebrating the partnership, Vidya Balan shared her personal connection to the product and the brand:
“Every woman wants to look and feel her best without compromising on care. Henna has always been a part of our heritage, and Vasmol’s new format offers all the benefits in a safe and modern form. I’m happy to represent a brand that encourages women to embrace their natural beauty and cultural identity.”
Why Choose Vasmol Henna Crème Hair Colour
- No Ammonia – Gentle and safe for regular use
- Natural Goodness – Infused with henna for a rooted, authentic feel
- Conditioning Benefits – Supports healthy, soft hair
- Convenient to Use – Easy crème-based application
- Affordable – Packs starting from just 25 ml
- Widely Available – At major stores across India
Campaign Message Resonates with Indian Women
The campaign tagline, “Surakshit rahe mere baal, Vasmol Henna Crème Hair Colour ka kamaal,” captures the essence of the brand’s promise—safe and effective hair colour grounded in cultural heritage.
Availability and Accessibility
Vasmol Henna Crème Hair Colour is now available in stores nationwide. It is offered in pocket-friendly packs, making it an ideal option for regular hair care routines without compromising on quality or performance.
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Conclusion
With this launch, Vasmol reinforces its role as a brand that understands the evolving needs of Indian consumers. Backed by a powerful voice like Vidya Balan, the brand stands strong in its message—celebrating natural beauty, cultural pride, and modern convenience. The Henna Crème Hair Colour range is more than a cosmetic product; it’s a thoughtful blend of tradition and innovation, built for today’s Indian woman.
