FanCode, India’s premier digital sports destination, has appointed Ashish Naik as the head of ad sales. Based in Mumbai, Naik will be responsible for driving ad sales strategies, building strategic partnerships, and expanding FanCode’s market presence.
Ashish Naik: A Veteran in Media and Advertising
Bringing nearly 25 years of experience in media and advertising, Naik has worked with several leading organizations, including Pinkvilla, OLX Advertising, Network18, and Times Internet. His extensive expertise in digital media sales and brand collaborations makes him a valuable addition to FanCode’s leadership team.
Naik’s Vision for FanCode’s Growth
Expressing his enthusiasm about the new role, Naik stated, “I am eager to start this new chapter at FanCode. The company has made remarkable strides in a short time in the sports content and commerce space. I look forward to working closely with the sales team and leadership to contribute to FanCode’s next phase of growth.”
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FanCode’s Expansion in Sports Content and Commerce
Founded in 2019 by Yannick Colaco and Prasana Krishnan, FanCode has rapidly grown to reach over 160 million users in India. The platform partners with international sports leagues and associations to provide live streaming through subscription models such as Match, Bundle, and Tour Passes. Additionally, FanCode operates the FanCode Shop, offering sports merchandise for fans of global teams, brands, and leagues.
Conclusion
With Naik at the helm of ad sales, FanCode aims to bolster its advertising revenue by leveraging strategic collaborations and innovative ad solutions. His leadership is expected to play a crucial role in the company’s expansion and monetization efforts.
