Healthy Master, one of India’s fastest-growing nutritious snacking brands, has announced the appointment of Indian fast bowler Harshit Rana as its brand ambassador. Alongside the partnership, the brand has rolled out a digital-first campaign titled ‘Match Buddy’, encouraging consumers to make healthier snacking choices during cricket matches.
The collaboration highlights Healthy Master’s commitment to mindful snacking — promoting small, practical swaps in everyday food habits rather than drastic lifestyle changes.
Healthy Master X Harshit Rana
From Mindless Munching to Mindful Snacking: #MakeASwitch
With cricket season in full swing and millions of fans glued to their screens, match moments often go hand-in-hand with impulsive snacking. Every boundary, wicket, and strategic timeout becomes an excuse to reach for chips, fried namkeens, and processed treats.
Healthy Master’s campaign message is simple yet powerful:
“It is difficult to quit, but easier to switch.”
Through the hashtag #MakeASwitch, the brand urges fans to move away from heavily processed snacks and choose clean-label, nutrient-rich alternatives instead. The ‘Match Buddy’ campaign positions Healthy Master as a dependable companion during these high-energy match moments — making snacking both exciting and nourishing.
Why Harshit Rana?
Known for his raw pace, discipline, and steady rise in Indian cricket, Harshit Rana represents resilience and consistent effort — qualities that mirror Healthy Master’s philosophy.
Commenting on the association, Tarun Agrawal, Co-Founder & CEO, Healthy Master, said: “At Healthy Master, we believe that healthier habits are built through small, intentional choices every day. Harshit’s journey reflects resilience, discipline, and an optimistic drive to come back stronger. His mindset aligns closely with how we think about food — honest, balanced, and sustainable. Through the ‘Match Buddy’ campaign, we want to inspire people to make mindful swaps in their snacking routines.”
Harshit Rana added: “Healthy Master stands for thoughtful nutrition and consistent quality, which are important aspects of an athlete’s daily routine. The brand’s approach to clean ingredients and mindful snacking fits well with the discipline required at a professional level, both on and off the field. I’m pleased to be associated with Healthy Master and to work together on promoting informed food choices. I also appreciate the support and representation provided by LegaXy in shaping this association.”
Digital-First, Relatable Storytelling
The ‘Match Buddy’ campaign will be amplified across digital platforms through short-format videos and engaging social content. Instead of positioning healthy eating as restrictive, the campaign reframes it as a smarter alternative — allowing consumers to enjoy match-time snacking without guilt.
Harshit will be seen in relatable off-field moments, connecting with young audiences and everyday snackers. The focus remains on building habits that are sustainable, enjoyable, and easy to adopt.
LegaXy’s Role in the Partnership
The collaboration was facilitated by LegaXy, a sports and entertainment management company representing Harshit Rana.
Commenting on the association, Amitesh Shah, Founder & CEO, LegaXy, said: “Harshit represents the next generation of Indian athletes — focused, disciplined, and deeply connected to his roots. His association with Healthy Master brings together an athlete committed to performance and a brand centred on everyday nutrition and consistency.”
Strengthening the Healthy Snacking Movement
With this partnership, Healthy Master continues its mission to reshape India’s snacking habits. Rather than advocating extreme diet shifts, the brand focuses on practical, mindful changes that fit seamlessly into daily life.
By aligning with a rising cricket talent like Harshit Rana and tapping into the emotional energy of match moments, Healthy Master is positioning itself not just as a snack brand — but as a lifestyle choice rooted in discipline, balance, and smarter decisions.
As cricket fans gear up for thrilling match days, Healthy Master’s message is clear:
You don’t have to quit snacking — just switch.
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