FCB India has secured the creative mandate for Dulcoflex, a leading global brand in digestive health. The agency, part of FCB Group India (IPG Group), will lead integrated marketing campaigns to reinforce Dulcoflex’s leadership in the laxative category and expand its relevance among Indian consumers. The account will be managed from FCB India’s Mumbai office following a competitive multi-agency pitch.
Strengthening Dulcoflex’s Presence in India
Dulcoflex has long been a trusted name in digestive health, helping consumers manage constipation effectively. With this new partnership, the brand aims to enhance its reach and engagement with Indian audiences through insightful and consumer-centric marketing strategies.
Nupur Gurbaxani, Director – Brand & Innovation, Sanofi Consumer Healthcare, India, expressed her enthusiasm about the collaboration: “Dulcoflex has been a trusted companion for millions of consumers worldwide. As we further strengthen our presence in India, we are thrilled to collaborate with FCB India, part of IPG Group. Their expertise in crafting insightful and consumer-centric campaigns aligns perfectly with our mission of making self-care as simple as it should be. We look forward to creating impactful narratives that educate and engage our audience.”
Also Read: Prega News’ #shecancarryboth Campaign Honors the Strength of Working Mothers
FCB India’s Strategic Vision for Dulcoflex
FCB India is set to develop breakthrough campaigns that will not only drive category awareness but also position Dulcoflex as a go-to brand for digestive wellness in India.
Ashima Mehra, Chief Executive Officer of FCB India, stated: “We are excited to partner with Dulcoflex, a brand synonymous with digestive wellness. Digestive health is a crucial aspect of overall well-being, and through our creative expertise, we aim to break barriers and spark meaningful conversations around this category.”
The Road Ahead for Dulcoflex in India
With India’s increasing focus on health and self-care, the digestive wellness market is poised for growth. Through this partnership, FCB India will leverage its creative excellence and deep consumer insights to drive impactful communication and brand relevance for Dulcoflex.
Also Read: Mahindra Lifespaces Introduces ‘Home of Positive Energy’ as its new brand idea
Conclusion
The collaboration between Dulcoflex and FCB India marks a significant step toward creating educational and engaging brand narratives. With an emphasis on awareness and consumer connection, this partnership is set to elevate Dulcoflex’s positioning in India’s health and wellness market.
