Flags Communications, a 360-degree integrated marketing communications agency, has recently won the media mandate for Mama Nourish, creators of the popular Laddubars. This PR partnership aims to elevate Mama Nourish’s mission of blending traditional culinary wisdom—Grandmother’s recipes—with modern innovation.
Flags Communications X Mama Nourish
Flags Communications, a full-service integrated marketing communications agency, has recently secured the media mandate for Mama Nourish, the creators of the popular Laddubars. This PR partnership aims to boost Mama Nourish’s mission of revitalizing traditional culinary wisdom, or Grandmother’s recipes, with a modern twist.
Public Relations Strategy:
The PR initiative will include a range of media activities designed to enhance the Mama Nourish brand, spotlight its products (Laddubars), and promote its commitment to reviving traditional recipes for overall health, wellness, and vitality. The campaign seeks to garner appreciation for the brand’s unique approach.
Background and Mission:
Usha Shrotriya, at 63, conceived the idea of blending traditional culinary wisdom with contemporary innovation. Drawing on her extensive experience with home-cooked dishes, Shrotriya embarked on this journey to address the needs of modern working mothers, like Apurva, who face challenges in preserving and passing down traditional nutritious recipes. Supported by her son Yash Parashar, his friend Kunal, and their spouses Apurva and Kamya, the Mama Nourish team is dedicated to reviving cherished culinary traditions.
What do experts have to say about this Partnership?
Ayush Nambiar, director, Flags Communications, added, “At Flags, when we talk about working with startups, we emphasize the importance of the right mindset. The team at Mama Nourish has demonstrated an extraordinary vision and an exceptional USP for their product. We align with such visionary thinking. The Laddubar is an instant hit, appealing both to my taste and my marketing instincts.”
Yash Parashar, founder and CEO, Mama Nourish, expressed his excitement by stating, “As we were running down the path to successfully stage our brand in the market, we required strategic mindset and expertise. We are thrilled to collaborate with Flags Communications to help us convey our passion for preserving traditional recipes and make them accessible to everyone and strategically help us in formulating various go-to-market plans. This collaboration will establish Mama Nourish as a household name, celebrating India’s rich culinary heritage”.
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Conclusion
In conclusion, the collaboration between Flags Communications and Mama Nourish marks a significant step towards blending traditional culinary wisdom with modern innovation. By leveraging a comprehensive PR strategy, this partnership aims to elevate the Mama Nourish brand, celebrate its signature products like Laddubars, and champion the mission of preserving and rejuvenating age-old recipes for contemporary health and wellness. With Usha Shrotriya’s vision and the support of her dedicated team, the initiative promises to bring back the richness of Grandmother’s recipes, resonating with today’s health-conscious consumers and preserving culinary heritage for future generations.
