Orion Nutrition awarded FoxyMoron to manage its digital creative mandate. Orion is a confectionary brand that also houses Chocopie and has to grant a creative mandate to FoxyMorgan which perform under Zoo Media Network. FoxyMorgan has achieved this following a multi-agency pitch. Orion will be operated from FoxyMorgan’s Gurugram headquarter.
Saurabh Saith, the CEO, of Orion India, said, “We aspire to be a digital-first brand. On the path to expansion across different verticals, we wish to create content, create brand awareness and gain recognition with our various products, that make our consumers feel connected with us. FoxyMoron being the creative agency will help us capitalize on moment marketing and create many impactful digital campaigns with the help of their team of passionate and creative thinkers who have made great strides in digital marketing. We look forward to an exciting relationship with FoxyMoron.”
Alin Choubey, business head – North, FoxyMoron, said, “We have worked in this category in the past and it has helped us understand the market, the vision of the brand, and how to position it to its target audience. With their multiple offerings, we will be employing digital strategies that help stir a conversation about their products. We look forward to creating robust digital campaigns for their various platforms to further their objectives.”
Orion operates globally and has headquarters in Seoul, South Korea, and has been successfully leading the industry for 63 years. Orion has built a strong name in the industry and with FoxyMoron, we hope for 10 times more strength and much more creativity than before.
