Kickers, the iconic French lifestyle and footwear brand, is stepping into the Indian market with bold ambitions—and it has chosen Team Pumpkin as its digital marketing agency to steer this journey. With a heritage rooted in creative expression and individuality, Kickers is gearing up to make a culturally resonant impact among India’s Gen Z and millennial consumers.
Kickers X Team Pumpkin
A Digital Debut Backed by Strategy and Storytelling
The digital mandate will be led by Team Pumpkin’s Kolkata team, starting with the launch of Kickers’ India website—a key milestone marking the brand’s official entry. The roadmap ahead includes crafting heritage-led storytelling, culture-driven campaigns, and performance-focused digital strategies to introduce and establish the brand in India.
This integrated approach ensures that Kickers’ identity remains true to its roots while adapting to the diverse, fast-moving digital landscape of India.
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Brand Leadership Speaks: A Vision Beyond Footwear
Jinnah Rafiq, Chairman – Kothari Industrial Corporation, emphasized the brand’s deeper purpose, saying, “Kickers is not just a footwear label—it’s a symbol of attitude, identity, and originality.”
The partnership is more than a market strategy—it’s a cultural movement. Dr. N Mohan, Director (CEO, Footwear Business), views Kickers’ entry as a defining moment, blending iconic heritage with Indian sensibilities.
Digital-First and Youth-Driven
According to Manish Ahlawat, VP – Kickers South Asia & Middle East, “Kickers has always represented individuality and creative expression.”
He noted that Team Pumpkin’s strategic clarity and cultural understanding made them the right partner for this ambitious launch.
Team Pumpkin’s Creative Mandate
Rashi Garodia, Business Head – Team Pumpkin, Kolkata, shared her enthusiasm: “Our team is focused on building a narrative that’s authentic to Kickers’ legacy while staying relevant to Indian consumers.”
Team Pumpkin will leverage a mix of content, social media innovation, and performance marketing to connect Kickers with India’s youth.
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Conclusion: A Promising Journey Ahead
The collaboration between Kickers and Team Pumpkin signals more than just a brand launch—it marks the beginning of a cultural conversation. With deep respect for heritage and a pulse on the present, Kickers is poised to walk confidently into India’s lifestyle market, one bold step at a time.
