In the ever-evolving world of digital marketing, securing a prestigious mandate from an established legacy brand is a testament to an agency’s prowess. Team Pumpkin, a dynamic digital marketing and PR agency, recently achieved this milestone by winning the social media, website maintenance, and performance marketing mandate for Shalimar Paints. This partnership comes after a rigorous multi-agency pitch, solidifying Team Pumpkin’s reputation as a leader in the industry.
A Legacy Brand: Shalimar Paints
Shalimar Paints Ltd. is a name synonymous with excellence in the Indian paints industry. Established in 1902 in Howrah, West Bengal, by A.N. Turner and A.C. Wright, Shalimar Paints boasts a legacy spanning over 120 years. The company has played a pivotal role in beautifying and protecting iconic structures across India, including Rashtrapati Bhavan, Howrah Bridge, and Chenab Rail Bridge. Headquartered in Gurugram, Shalimar Paints has strategically located manufacturing facilities, regional distribution centers, and depots across the country. With an advanced R&D department equipped with cutting-edge technologies, Shalimar Paints continually strives to deliver superior products tailored to client specifications.
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Team Pumpkin’s Vision for Shalimar Paints
For Shalimar Paints, this partnership with Team Pumpkin represents an exciting chapter in their journey towards “Shalimar 2.0.” The aim is to scale brand visibility among consumers and influencers by harnessing the power, scope, and reach of digital tools. The mandate has been entrusted to Team Pumpkin’s Gurgaon branch, highlighting the agency’s commitment to delivering results for Shalimar Paints.
Varun Malik, Head of Marketing at Shalimar Paints Ltd., emphasized that Team Pumpkin’s industry insights, expertise, and strategic thinking set them apart. He praised the agency’s dynamic creative ideas, which are poised to strengthen relationships with target audiences on social media. The partnership couldn’t have come at a more opportune moment as Shalimar Paints looks forward to realizing its brand ambitions. Furthermore, Team Pumpkin will engage in Phy-gital activations, bridging the gap between on-ground experiences and the digital world.
Swati Nathani, CBO & Co-Founder of Team Pumpkin, expressed her excitement about collaborating with Shalimar Paints, a company with a rich legacy that commands admiration. She highlighted the timing of the partnership, coinciding with significant disruptions in the paints industry. Team Pumpkin’s approach for Shalimar Paints involves long-term, result-driven strategic approaches to ensure advertising sustainability and longevity.
About Team Pumpkin
Team Pumpkin is a digital-first agency that excels in helping brands deliver impactful content and campaigns through the effective use of platforms and technology. With a 200+ member team spread across four offices in Bangalore, Delhi, Kolkata, and Mumbai, Team Pumpkin has an impressive track record of driving over 1000 successful marketing campaigns for clients. Their client portfolio includes national brands such as Prega News, Axis Bank, ITC, APL Apollo, Mama Earth, MamyPoko Pants, and more. Team Pumpkin has also worked on international brands and projects worldwide, solidifying their global presence.
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Conclusion
In conclusion, Team Pumpkin’s acquisition of the digital marketing mandate for Shalimar Paints is a significant milestone in the world of digital marketing. It highlights the agency’s expertise, strategic thinking, and creative prowess. This partnership holds the promise of transforming Shalimar Paints’ digital presence and driving its brand to new heights, all while respecting the legacy that has defined the company for over a century. As the paints industry undergoes transformative changes, this collaboration between Team Pumpkin and Shalimar Paints is poised to be a shining example of how digital marketing can revolutionize even the most established of brands.
