Times Innovative Media, known as Times OOH, has been awarded the exclusive advertising rights for Mumbai Metro Line 3 by Mumbai Metro Rail Corporation Limited (MMRCL). This strategic move solidifies Times OOH’s leadership in the Out-of-Home (OOH) advertising sector, promising a revolutionary approach to urban transit advertising.
Times OOH X Mumbai Metro Line 3
Exclusive Advertising Mandate
The new mandate from MMRCL grants Times OOH exclusive advertising rights across 27 stations and 31 trains on Mumbai Metro Line 3. This includes approximately 20,000 square meters of advertising space, as well as station semi-naming rights from Cuffe Parade to Aarey. The expansive rights cover a significant portion of Mumbai’s metro network, marking a major milestone for Times OOH.
Impact on Mumbai’s Public Transit
Mumbai Metro Line 3 is poised to transform the city’s public transportation landscape by connecting key corporate and leisure hubs, transit networks, and high-traffic locations. Expected to achieve the highest ridership among all metro lines in India, this route presents a prime opportunity for advertisers to reach a vast and diverse audience.
Times OOH: Innovative Advertising Solutions
Times OOH plans to leverage this opportunity to implement cutting-edge and sustainable advertising solutions. The goal is to enhance the commuter experience while providing exceptional value to brands. Through careful placement of advertising assets and integration of digital media, Times OOH aims to ensure maximum visibility and engagement.
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A Commitment to Excellence
Shekhar Narayanswami, CEO of Times OOH, expressed enthusiasm about the new partnership: “We are honored to partner with Mumbai Metro Line 3 and manage their advertising rights. This collaboration underscores our expertise and dedication to delivering innovative advertising solutions that benefit both brands and commuters.”
Industry Leadership
Times OOH’s successful track record with transit authorities across India has set a high standard in the OOH advertising industry. The exclusive rights for Mumbai Metro Line 3 further solidify Times OOH’s position as an industry leader, ready to create impactful advertising experiences for millions.
About Times OOH
Times OOH offers a comprehensive range of media solutions across Airports, Metro networks, and Street furniture in India and Mauritius. Their innovative approach continues to redefine the OOH advertising landscape, setting new benchmarks for success.
Conclusion
With the exclusive advertising rights for Mumbai Metro Line 3, Times OOH is set to transform Mumbai’s metro advertising scene. This partnership not only enhances the commuter experience but also provides brands with unparalleled opportunities to engage with a broad audience, solidifying Times OOH’s role as a frontrunner in the OOH advertising industry.
