McCain Foods India, in collaboration with dentsu India and Posterscope, has launched an innovative campaign titled “McCain Banega, Baarish ka Maza Badhega.” This campaign enhances the monsoon experience by combining the comfort of rainy days with the convenience and deliciousness of McCain snacks.
McCain Foods partners with dentsu India
Campaign Overview
McCain Foods India, a prominent frozen food brand, has collaborated with dentsu X and Posterscope to launch a groundbreaking campaign titled “McCain Banega, Baarish ka Maza Badhega.” This initiative aims to enhance the monsoon experience by marrying the coziness of rainy days with the convenience and flavor of McCain snacks. The campaign underscores McCain’s dedication to enriching monsoon memories with their delectable, hot treats, while fostering a sense of comfort and tradition to truly celebrate the season.
Media Strategy
dentsu X India, a branding and marketing agency under the dentsu umbrella, crafted a comprehensive eight-week media plan targeting ten key markets for maximum reach and impact. The campaign utilized a 360-degree media approach, including paid promotions on social and audio digital platforms, as well as radio. Additionally, it incorporated multi-brand interactions, community marketing via WhatsApp and social channels, RWA Lift Media, and POSM to boost engagement.
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Innovative Execution
Posterscope, the Out-of-Home (OOH) specialist agency from dentsu India, brought an innovative edge to the campaign through a cutting-edge programmatic Digital Out-of-Home (DOOH) strategy. Leveraging advanced API integration, the ad content was dynamically adjusted based on real-time weather conditions, ensuring maximum relevance during cloudy or rainy periods. This personalized approach was particularly focused on high-consumption markets like Mumbai and Gurgaon, catering to their significant consumer base.
What do experts have to say about this campaign?
Aditya Krishna, director, sales and marketing, McCain Retail, McCain Foods India said, “We understand the monsoon season is a time for families to reconnect and create lasting memories. The campaign is designed to enable families and turn rainy days into an opportunity to form some cherished memories. By highlighting the ease and taste of McCain products, the campaign positions it as a perfect solution for busy families seeking quick and delicious snack options during the monsoon season, allowing a shift of focus on what truly matters – spending quality time with loved ones. We believe this campaign will resonate with our consumers and solidify McCain’s position as a trusted partner in creating memorable monsoon moments.”
Jose Leon, CEO, dentsu X India said, “Embracing the spirit of the monsoon season, McCain is delighted to bring warmth and joy to your cherished moments with our delectable and convenient treats. Our new campaign is not just about food, it’s about fostering a sense of tradition and togetherness. It’s about enhancing your monsoon experience, making every rainy day a celebration of togetherness. We at dentsu X are excited to be a part of McCain monsoon magic.”
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Conclusion
In conclusion, the collaboration between McCain Foods India, dentsu X, and Posterscope has resulted in a highly innovative and engaging monsoon campaign, “McCain Banega, Baarish ka Maza Badhega.” By seamlessly blending the comfort of rainy days with the convenience of McCain’s delicious snacks, the campaign not only enhances the seasonal experience but also reinforces McCain’s commitment to elevating monsoon memories. The strategic media planning and cutting-edge DOOH execution underscore a forward-thinking approach, ensuring that the campaign effectively reaches and resonates with target audiences in key markets.
