Joydeep Basuroy has been promoted to Group Head of Marketing at Pernod Ricard.
Since joining the company in 2007 as Assistant General Manager, Basuroy has significantly contributed to the development of marketing strategies for the brand Royal Stag. He played a pivotal role in achieving both top-line and bottom-line growth for the brand. Basuroy ensured that regional and local marketing efforts aligned with the brand’s national and international image. He also worked closely with the sales team to coordinate and execute marketing activities effectively.
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With over 20 years of experience, Basuroy has worked at SAB-Miller India, managing brands such as Royal Challenge and Haywards 5000, as well as at Khadim India.
What do experts have to say about this appointment?
He stated, “I’m happy to share that I’m starting a new position as Group Head Marketing at Pernod Ricard. I am looking forward to the new challenges and driving imaginative innovations. I express my gratitude to everyone who has supported me on this journey”!
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Conclusion
Joydeep Basuroy elevation to Group Head of Marketing at Pernod Ricard is a testament to his extensive experience and proven track record in the industry. Over his 20-year career, Basuroy has demonstrated exceptional leadership and strategic acumen, contributing significantly to the growth of renowned brands like Royal Stag, Royal Challenge, and Haywards 5000. His journey from Assistant General Manager to his current role highlights his commitment to excellence and ability to align marketing strategies with brand objectives. As he takes on this new role, Basuroy is poised to drive Pernod Ricard’s marketing efforts to new heights, leveraging his expertise to strengthen the company’s brand image on a national and international scale.
