Renee Cosmetics has unveiled its first TVC starring the stunning Mrunal Thakur as the new face of their color cosmetics range. This debut national TVC highlights the RENEE Midnight Kohl Pencil, designed to elevate your everyday look with a single stroke.
Mrunal Thakur as the new face of RENEE Midnight Kohl Pencil
Renee Cosmetics has rolled out its first TVC, starring the gorgeous Mrunal Thakur as the new face of their color cosmetics range. This campaign marks RENEE’s debut on national television, featuring the RENEE Midnight Kohl Pencil—a product set to elevate your everyday look with just one effortless stroke.
Product Overview
The RENEE Midnight Black Kohl Kajal Pencil is crafted for those who seek long-lasting, intense eye definition. While kajal is a much-loved product, it often presents challenges like smudging and lack of pigmentation. RENEE Cosmetics has addressed these issues with their Midnight Kohl Pencil, offering rich, intense color that lasts up to 24 hours, with the added benefit of vitamin E for nourishment. It’s a game-changer for anyone who desires bold, defined eyes without the need for frequent touch-ups or the risk of panda eyes.
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Commercial Highlight
The commercial emphasizes the transformative power of kajal, an essential in every Indian woman’s makeup kit. With its smudge-proof formula and smooth application, the RENEE Midnight Kohl Pencil is a must-have for creating a range of looks, from subtle to dramatic.
What do experts have to say about this partnership?
Commenting on the launch, Indian Actress Mrunal Thakur, said, “I’m ecstatic to join RENEE as the face of their cosmetics range. RENEE is a brand that deeply understands and celebrates Indian beauty and is renowned for its innovation. Kajal is an essential part of my daily makeup routine, and RENEE’s Midnight Kohl Kajal feels like the perfect way to start my journey with them. Their commitment to creating products that honor Indian skin tones and innovative spirit makes me feel proud to be associated with the brand.”
Commenting on the new TVC, Aashka Goradia Goble, Co-founder, said “Kajal has been used in India since generations & is an integral part of women’s makeup even today. RENEE has reinvented the classic kajal with their eyeconic Midnight Kohl Pencil that’s waterproof, smudge-proof and super long-lasting! We are delighted to have Mrunal Thakur, who personifies elegance and relatability that represents RENEE perfectly. RENEE believes that makeup should be a source of everyday confidence, and this TVC is a celebration of that message’’
Conclusion
In summary, Renee Cosmetics’ debut national TVC, featuring the radiant Mrunal Thakur, introduces the RENEE Midnight Kohl Pencil as a game-changer in the color cosmetics range. This innovative kajal, enriched with vitamin E, offers intense, long-lasting color and smudge-proof wear, making it an essential addition to any makeup routine. The campaign not only highlights the product’s transformative power but also reinforces RENEE’s commitment to providing high-quality, hassle-free beauty solutions for the modern woman.
