Pravis, a leading marketing agency, has appointed Ritu Sharda as its Partner and Chief Creative Officer, CCO. Bringing over 24 years of industry experience, Sharda transitions to Pravis from Ogilvy to drive the agency’s creative direction.
Role & Responsibilities
In her new position, Sharda will spearhead Pravis’ creative strategy, ensuring seamless integration between brand-building and performance marketing to effectively tackle business challenges.
Statement from Ritu Sharda
Expressing her enthusiasm, Ritu Sharda, Partner & Chief Creative Officer at Pravis, stated, “Creativity in the digital space is often divided into silos—brand storytelling on one side and performance marketing on the other. However, true brand success lies in merging the two seamlessly. That’s what excites me about Pravis—its tech-first approach, elimination of silos, and a remuneration model directly tied to brand success. I believe this is the future of marketing, and I look forward to shaping it with Pravis.”
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Statement from Vishal Gupta, Co-Founder of Pravis
Vishal Gupta, Co-Founder of Pravis, emphasized the agency’s unique approach, saying, “Brands often rely on multiple agencies for different aspects of the marketing funnel, leading to fragmented ownership and reduced agility. At Pravis, we take full responsibility for the entire funnel and align our compensation model with brand growth. With Ritu Sharda joining us, we now have one of the most brilliant creative minds ensuring that creativity powers the entire marketing funnel seamlessly.”
Industry Experience & Expertise
With an extensive 24-year career, Sharda has worked with some of the world’s most recognized brands, including Mirinda, 7 Up, McDonald’s, Samsung, Nestlé, Coca-Cola, HP, Google, BMW, Ford, KFC, MasterCard, Thums Up, Sprite, Fanta, Pernod Ricard, Dalmia Cement, Mother Dairy, and Dabur.
Statement from Prashant Sinha, Co-Founder of Pravis
Prashant Sinha, Co-Founder of Pravis, highlighted the impact of creativity in modern marketing, stating, “In a marketplace filled with sameness, great creativity serves as a force multiplier—enhancing both brand differentiation and the efficiency of marketing investments. With Ritu’s proven ability to deliver award-winning, culture-defining campaigns, she will ensure that creativity is not just an afterthought but a driving force behind growth in today’s digital-first landscape.”
Conclusion
Ritu Sharda’s appointment as Partner and Chief Creative Officer at Pravis marks a significant step in the agency’s mission to seamlessly integrate brand storytelling with performance marketing. With a tech-first, no-silos approach and a compensation model tied to brand success, Pravis is redefining creative strategy in the digital era. Sharda’s extensive experience and proven track record in crafting impactful campaigns will play a crucial role in driving innovation, differentiation, and business growth for brands. As Pravis continues to take full ownership of the marketing funnel, her leadership ensures that creativity remains at the core of brand success.
