Human Mobile Devices (HMD) has launched a new campaign for its HMD 105 and HMD 110 feature phones, with actor and producer Jimmy Shergill as the brand ambassador. Titled “Khoob Chalega,” the campaign will be promoted across out-of-home (OOH) advertising, social media, and digital platforms.
HMD collaborates with Jimmy Shergill for the campaign
Human Mobile Devices (HMD) has introduced a new campaign for its HMD 105 and HMD 110 feature phones, with actor and producer Jimmy Shergill as the brand ambassador. The campaign, titled “Khoob Chalega,” will be promoted through out-of-home (OOH) advertising, social media, and digital platforms.
Campaign Goals
This campaign is part of HMD’s strategy to connect with its target audience and highlight its product offerings. The company aims to enhance consumer experience by providing quality devices that blend style with advanced technology at competitive prices.
Also Read: CaratLane launches #WearYourWins campaign ft Nancy Tyagi – Agency Masala
Market Impact
The Khoob Chalega campaign is anticipated to boost HMD’s presence in the Indian market. By leveraging Jimmy Shergill’s widespread recognition, the campaign will showcase the features of its new range of feature phones.
What do experts have to say about this campaign?
Ravi Kunwar, VP of HMD India and APAC, commented on the collaboration, “We are pleased to welcome Jimmy Shergill as the face of the Khoob Chalega campaign for HMD’s 105 and 110 feature phones. Jimmy’s persona aligns with our feature phones, which are designed to be durable, dependable, and accessible. His connection with audiences across India supports our goal of providing reliable mobile experiences to all.”
Jimmy Shergill expressed his enthusiasm for the partnership, “I’m excited to work with Human Mobile Devices, a brand whose feature phones are known for their reliability and accessibility. These qualities are essential for everyday users. I’m proud to represent a brand dedicated to delivering quality and dependability to millions across India.”
Also Read: Jaipur Rugs Rolls Out The Court of Carpets Campaign with Rohan Bopanna (agencymasala.com)
Conclusion
In conclusion, Human Mobile Devices (HMD) is set to make a significant impact in the Indian market with its new “Khoob Chalega” campaign, featuring popular actor and producer Jimmy Shergill. By leveraging a mix of out-of-home (OOH) advertising, social media, and digital platforms, HMD aims to engage with its target audience and showcase the innovative features of the HMD 105 and HMD 110 feature phones. This strategic initiative underscores HMD’s commitment to enhancing the consumer experience with stylish, advanced technology at competitive prices, reinforcing its presence and appeal in the competitive mobile phone market.
