YesMadam, the leading tech-enabled salon-at-home service provider, has launched an engaging new campaign featuring actress Shraddha Kapoor as its brand ambassador. The campaign, titled “Har Expert, Salon Expert Nahi Hota,” humorously underscores the importance of selecting the right salon expert for an exceptional at-home beauty and spa experience.
YesMadam taps Shraddha Kapoor as Brand Ambassador
Shraddha Kapoor’s involvement in this campaign marks a significant milestone for YesMadam. Known for her elegance and charm, Kapoor embodies the brand’s values perfectly. The campaign video highlights a humorous situation, showcasing how crucial it is to choose a truly professional salon expert. This partnership is expected to elevate YesMadam’s visibility and reach, while expanding its user base significantly.
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Commitment to Quality and Professionalism
YesMadam is committed to offering exceptional at-home beauty and spa services. Their promise includes:
- 100% Hygienic Services: Ensuring top-notch cleanliness and safety.
- Genuine Products: Using high-quality, authentic products.
- Transparent Pricing: Offering clear and affordable rates.
- Custom Product Use: Providing the option to use your own products.
Growth and Strategic Vision
The campaign aims to enhance YesMadam’s brand positioning and boost its organic reach. With an Annual Recurring Revenue of 100 crores, YesMadam is well-positioned for exponential growth. Also, this initiative is aligned with their mission to make premium beauty services accessible nationwide.
Insights from the Leadership of YesMadam
Mayank Arya, Co-Founder and CEO of Yes Madam, expressed his enthusiasm about the collaboration, stating, “Partnering with Shraddha Kapoor is a game-changer for YesMadam. Her aura and blend of elegance and approachability align seamlessly with our brand values. The ‘Har Expert, Salon Expert Nahi Hota’ campaign will showcase our commitment to professional and reliable salon services at home.”
Akanksha Vishnoi, Founder and Chief Marketing Officer, added, “Collaborating with Shraddha Kapoor is a strategic move for YesMadam. Her influence will help us reach a broader audience and reinforce our commitment to accessible, high-quality beauty services. We are dedicated to empowering our service partners, and this collaboration supports our mission to create a positive societal impact.”
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Expansion and Innovation
Since its inception, YesMadam has experienced remarkable growth and innovation. The bootstrapped startup now operates in over 50 cities, providing premium at-home salon experiences. The brand gained notable attention during its feature on Shark Tank Season 3, securing investments from prominent figures like Aman Gupta, Ritesh Agarwal, Vineeta Singh, and Piyush Bansal.
Conclusion: YesMadam X Shraddha Kapoor
With Shraddha Kapoor as the face of their latest campaign, YesMadam is poised to revolutionize the at-home beauty service industry further. So, the blend of humor and professionalism in the campaign is set to attract a wider audience and solidify YesMadam’s position as a leader in the at-home beauty sector.
