VIP Industries Limited-owned Skybags has launched a campaign with the slogan “let’s get loud”. The campaign aims to draw attention to this association and promote the newly launched FIFA World Cup collection. Kartik Aaryan engages Gen Z consumers to “go loud” by tapping into their need to express their unique style as young travellers and football enthusiasts.
The brand aims to motivate football enthusiasts to be proud of their fashion choices and their passion for the game.
Skybags’ customized FIFA collection features three different designs. Brazil, the home of football, served as the inspiration for the first design, Game On. The other two patterns are Goal and Treble. They depict an objective pattern that goes well with the chaos of the World Cup season.
VIP Industries, Vice-President of Marketing, Praful Gupta commenting on the new range stated, “Staying true to our philosophy of ‘Move in Style’, we are delighted to introduce the first ever FIFA licensed range in the country with Kartik Aaryan and the Let’s Get Loud campaign. Both the campaign and the collection are reflective of the joy, excitement, and vibe of the upcoming football season. To revel in the upcoming World Cup mania, we aim to link very closely with our target millennial and Gen Z audiences who always choose to exhibit their unique style through travel accessories. We have endeavoured to reach out to the fans of the game who are on a quest to find something truly exclusive and exciting. Through this campaign, we are geared to cater precisely to the requisites of this segment.”
Kartik Aryan’s vibe connects very well with the young Millenials. Being a huge football fan he is the perfect face to promote Skybags’ FIFA licensed collection.
The craze for FIFA got other brands too to release some limited edition range.
Budweiser launched a limited edition to promote the FIFA World Cup. Budweiser started releasing the unique red and gold packaging featuring the FIFA World Cup trophy across the United States, on September 12.
Viacom 18 also released its first FIFA World Cup 2022 campaign on November 20. The campaign’s slogan, “Isse Bada Kuch Nahi,” alludes to how the world cup will crush all other forms of entertainment. It is touted as “The World’s Greatest Show.”
Mahindra has signed on to serve as Viacom18’s presenting sponsor for the football world cup. Visa, CakeZone, Black & White, and AM/ NS India are the other presenting sponsors.
