London-based branding and design consultancy, Start Design Group, has recently made waves in the industry with the announcement of Tarun Rai as its co-chairman. This strategic appointment marks a significant step for the company as it sets its sights on expanding its footprint into the vibrant and dynamic Indian and South Asian markets.
Tarun Rai- A Seasoned Leader in Media and Advertising
With over three decades of rich experience in the media and advertising realm, Tarun Rai brings a wealth of knowledge and expertise to his new role. Having worked with a myriad of world-class companies, both Indian and international, Tarun’s track record speaks volumes about his leadership prowess and deep understanding of branding and design.
A Reunion of Minds: Tarun Rai and David Blair
The collaboration between Tarun Rai and David Blair is not merely a professional association; it’s a reunion of minds that have previously demonstrated their synergy and effectiveness. Having worked together in the past, their shared history underscores a foundation of trust and mutual respect, setting the stage for a successful partnership in introducing Start Design Group to the Indian and South Asian markets.
David Blair’s views
According to David Blair, CEO and co-chairman of Start Design Group, “Tarun and I first started working together in 2006 when I moved to India with my family to set up WPP Group company Fitch’s offices in Mumbai and Delhi. I have always admired his insight, tenacity, and innate ability to build lasting relationships based on trust and understanding. It is great to be working in India again alongside someone as experienced and well-regarded as Tarun.”
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Tarun Rai’s perspective
Commenting on his appointment, Tarun Rai, added, “I am very impressed by the work Start Design Group has done for so many iconic brands, like Virgin, Barclays, P&G, and Adidas, over its 28 years history. I am also impressed by the breadth of their capabilities which range from branding and digital to experiential design. They have already been operating successfully in the GCC region for many years, for clients like Hamad International Airport, du and Yas Island, and moving further eastwards makes a lot of sense. Especially, since David knows this market so well, having launched and built Fitch’s India operations. David was based in Mumbai for six years and we worked together on many assignments. He then moved to London and went on to become Fitch’s Global CEO. It’s great to partner with him again.”
Start Design Group- Embracing the Global Design Language
In an increasingly interconnected world, where Indian brands transcend geographical boundaries, the need for a cohesive and internationally resonant design language has never been more pressing. Start Design Group’s fusion of global experience and local understanding makes it uniquely equipped to cater to the evolving needs of Indian companies with global ambitions.
Conclusion
As Start Design Group embarks on its journey into the Indian and South Asian markets, the appointment of Tarun Rai as co-chairman symbolizes a strategic move towards pioneering the future of design in the region. With a stellar leadership team, a rich tapestry of experience, and a commitment to excellence, Start Design Group is poised to make a lasting impact on India’s design landscape.
