Versuni India, formerly known as Philips Domestic Appliances, has announced the appointment of Amlan Pati as Marketing Director & Business Head – Kitchen Appliances. The move signals the company’s strong intent to accelerate growth and sharpen its leadership position in India’s rapidly expanding kitchen appliances segment.
With over 14 years of experience across marketing, category leadership, digital commerce, and business strategy, Amlan brings a well-rounded perspective that blends brand-building with sharp commercial execution.
A Leader with Proven Category-Building Expertise
Amlan joins Versuni India from Samsung Electronics India, where he most recently served as General Manager – Category Head, Galaxy S Series. In this role, he led one of the company’s flagship smartphone portfolios, driving:
- Portfolio strategy and premium positioning
- Go-to-market execution
- Cross-channel marketing integration
- Market share growth in a highly competitive segment
His experience in managing high-value, innovation-led categories aligns closely with Versuni’s ambition to scale its kitchen appliance portfolio in India.
Strong Digital & D2C Foundation
Before Samsung, Amlan played a pivotal role at CavinKare, where he established the company’s e-commerce division and spearheaded the launch of its direct-to-consumer (D2C) website. He also led the introduction of CavinKare’s first D2C brand, Buds and Berries, marking a significant shift toward digital-first brand building.
Earlier in his career, Amlan contributed to the India growth story of realme, helping establish the brand during its formative phase in the country. He has also worked with Panasonic, gaining experience across consumer electronics, FMCG, mobile technology, and digital commerce.
This cross-industry exposure positions him uniquely to understand evolving Indian consumer behavior — especially in categories where innovation, aspiration, and everyday utility intersect.
Academic Excellence & Industry Recognition
An alumnus of International Management Institute New Delhi, Amlan is a Distinguished Alumnus Awardee of the institute.
Over the years, his work has earned multiple industry accolades, including:
- Top 10 Marketers – Young Achievers at NaME Awards 2024
- Marketer of the Year – DIGIXX Awards 2022
- Marketer of the Year – Masters of Modern Marketing Awards (2019)
- Digital Person of the Year – Drivers of Digital Awards (2020)
These recognitions reflect his consistent impact across both traditional and digital marketing ecosystems.
What This Means for Versuni India
India’s kitchen appliance market is witnessing rapid transformation, driven by:
- Rising urbanization
- Premiumization trends
- Health-conscious consumers
- Smart and connected home adoption
- Increasing D2C and e-commerce penetration
With Amlan at the helm of marketing and business leadership for the kitchen appliances category, Versuni India is poised to:
- Strengthen brand salience in a cluttered market
- Drive innovation-led storytelling
- Expand digital-first consumer engagement
- Accelerate premium portfolio growth
- Enhance omnichannel execution
As Versuni continues to evolve from its Philips Domestic Appliances legacy into a distinct, future-forward identity, this leadership appointment marks a strategic step toward scaling its next phase of growth in India.
Conclusion
The appointment of Amlan Pati underscores Versuni India’s commitment to building a strong, agile leadership team capable of navigating India’s dynamic consumer landscape. With his blend of category expertise, digital acumen, and brand-building experience, the company appears well-positioned to elevate its kitchen appliances business to the next level.
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