Hindustan Pencils’ flagship brand, Apsara, has introduced an exciting new brand identity and packaging. This bold transformation highlights Apsara’s dedication to quality and innovation, bringing a vibrant and modern look to its iconic stationery products.
Apsara: A Legacy of Excellence
Since the 1960s, Apsara has been a revered name in the world of stationery, gaining fame with the memorable campaign “Extra Marks for Good Handwriting.” Apsara has consistently set high standards in the industry, captivating students and professionals alike with its superior products.
Apsara: A Modern Makeover
The latest rebranding effort by Apsara has brought about a notable update to its logo and packaging. While the typeface of the logo has been adjusted for a modern touch, the iconic essence remains intact. This strategic revamp has created a cohesive and appealing look for all Apsara products.
Also Read: Google India Partners with Tanmay Bhat and Top Creators for ‘House of Gemini’ Showdown
A Vibrant New Look
A striking turquoise shade now serves as the primary color for Apsara’s brand identity, unifying the product range under a strong and recognizable visual. For enhanced visibility and customer recognition, the art materials and gifting segments feature a new yellow color scheme, making them stand out on shelves.
Leadership and Vision
Pradip Ughade, President of Hindustan Pencils stated, “Our new packaging is a testament to our dedication to delight consumers with designs that are as exceptional as our products. This revamp not only enhances the customer experience but also strengthens Apsara’s market presence across a broader spectrum of products.”
A Resonant Transformation
Shashwat Das, Founder of Almond Branding, the agency behind the revamp added, “This transformation solidifies Apsara’s leadership in the market. The refreshed identity resonates with both our loyal customers and new audiences, reinforcing Apsara’s influence in the stationery and art materials markets.”
Conclusion
Apsara’s new brand identity and packaging blend tradition with innovation, maintaining the core values while embracing a modern aesthetic. Explore the revamped Apsara and experience how tradition meets creativity in every product.
