Costa Coffee has officially been named the coffee partner for the Olympic Games Paris 2024, marking a landmark moment in its global expansion and dedication to coffee culture. This partnership highlights Costa Coffee’s commitment to excellence and provides a grand stage for Indian baristas to shine on an international platform.
Costa Coffee X Paris Olympics 2024
A Grand Stage for Coffee Culture
Costa Coffee will set up six kiosks in this exciting collaboration and install over 110 self-serve Pacto machines at seven key venues across Paris. This extensive setup will ensure that athletes and spectators alike can enjoy a range of exceptional hot and iced beverages throughout the games.
Indian Baristas Make Their Mark in Paris Olympics 2024
Costa Coffee is proud to introduce three highly skilled Indian baristas—Ameer Fayiz, Mallika Tripura, and Abhishek Kumar—who will play a crucial role in this partnership. These talented individuals have undergone rigorous training to perfect their craft and align with Costa Coffee’s values of teamwork and excellence. They will be instrumental in ensuring smooth operations at the coffee kiosks and will also host exclusive coffee masterclasses for athletes and spectators.
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An Opportunity to Shine
Adding to the Olympic excitement, some members of the Costa Coffee team will have the unique chance to be a torchbearer at the games. This opportunity reflects Costa Coffee’s commitment to celebrating and supporting its team members, providing them with extraordinary experiences that contribute to their growth and recognition.
A Commitment to Excellence and Inclusivity
Vinay Nair, General Manager of India and Emerging International at Costa Coffee, expressed enthusiasm about the partnership: “We are proud to be the Official Coffee Partner for the Olympic Games Paris 2024. This opportunity not only allows us to showcase the skill and artistry of our Indian baristas on a prestigious international platform but also underscores our commitment towards our talented team members. By providing them with this extraordinary opportunity, we are investing in their growth, embracing an inclusive culture, and celebrating their dedication to excellence.”
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Looking Ahead
As the countdown to the Olympic Games Paris 2024 continues, Costa Coffee’s involvement promises to enrich the experience for athletes and fans alike. With a strong focus on exceptional service, inclusivity, and celebrating talent, Costa Coffee is set to make its mark at one of the world’s most anticipated sporting events.
Conclusion
As the Olympic Games Paris 2024 approaches, Costa Coffee’s role as the official coffee partner promises to enhance the event experience for both athletes and spectators. With its extensive setup and the remarkable inclusion of Indian baristas, Costa Coffee is set to offer a unique and memorable coffee experience that aligns perfectly with the spirit of the Games. This partnership not only highlights Costa Coffee’s dedication to excellence and inclusivity but also celebrates the artistry and skill of its global team. As we eagerly anticipate the arrival of the Games, Costa Coffee’s presence will undoubtedly add a special touch to the festivities, blending the world of elite sports with the rich, diverse world of coffee.