Laneige, the renowned Korean skincare brand, has taken a significant step in its expansion strategy by launching its products at Sephora India. The event, held at the Nexus Select CityWalk Mall in New Delhi, marked a major milestone for Laneige, bringing its cult-favorite hydration solutions to both online and offline platforms in India.
Laneige: The Grand Launch Event
The launch event at Sephora India was a vibrant affair, attracting a diverse audience of industry influencers, brand enthusiasts, socialites, and media representatives. The evening was dedicated to showcasing Laneige’s popular hydration products, with a special focus on their Lip Care line, featuring new flavors of Lip Balms and mini Lip Sleeping Masks.
The celebration was not just about skincare; it was an immersive experience. Guests enjoyed a menu inspired by the brand’s essence, along with a customized charm station. The interactive crosswords game, themed around skincare, added a playful touch. Winners of the game received personalized tumblers, symbolizing Laneige’s commitment to hydration inside and out.
Statements from Key Figures
Paul Lee, Country Head at Amore Pacific India, expressed his enthusiasm about the launch, saying, “The event at the Sephora store in Saket was an invigorating experience! Laneige’s entry into Sephora’s physical and online stores marks a significant milestone in our omni-channel expansion strategy. We aim to complement our strong online presence with a robust offline reach, providing multiple touchpoints for customers to experience Laneige.”
Mini Sood Banerjee, Assistant Director and Head of Marketing at Amore Pacific India, added, “We’re thrilled with the debut of Laneige Skin Superheroes at Sephora. The energy at the event was electric, with skincare enthusiasts eager to try our products and receive expert skincare advice. We are committed to continuing this momentum and establishing Laneige as a leader in the industry.”
Sally Lee, Brand General Manager of Laneige India, shared her excitement, stating, “Seeing the response we have received over the past five years has been incredible. We are thrilled to announce that Laneige is now available at Sephora! This achievement is a testament to the support from our loyal customers. We look forward to introducing our unique products to a broader audience and connecting with Indian consumers.”
Laneige Expanding Horizons
Laneige’s expansion into Sephora signifies a strategic move to enhance its visibility and accessibility in India. The brand’s focus on innovative skincare and lip care solutions aligns with its goal to provide consumers with high-quality products that promote healthy skin. By partnering with Sephora, Laneige is set to reach a wider audience and offer its hydration heroes to more skincare enthusiasts.
Conclusion
The launch of Laneige at Sephora India marks a new chapter in the brand’s journey, highlighting its commitment to expanding its reach and connecting with consumers. The successful event and positive response from attendees underscore Laneige’s growing influence in the skincare market. As Laneige continues to offer innovative solutions and foster strong customer relationships, its presence in India is poised to make an even greater impact.
