Bollywood superstar Ranbir Kapoor has entered the world of fashion with ARKS, a premium lifestyle brand offering a modern, minimalist wardrobe. With a strong focus on functionality, comfort, and understated elegance, ARKS introduces a thoughtfully curated collection of apparel, sneakers, and accessories for men and women.
A Blend of Style & Functionality
ARKS’ debut collection is designed to resonate with individuals who appreciate sophisticated, yet effortless fashion. Inspired by Ranbir Kapoor’s love for travel, cinema, sports, and meaningful living, the brand offers timeless pieces that balance luxury with practicality.
Men’s Collection: Everyday Staples with a Premium Touch
The men’s range includes a variety of wardrobe essentials crafted from high-quality fabrics:
- Tops: Cotton jersey T-shirts, French terry sweatshirts, knitted hoodies, double pique polo shirts, flat knit T-shirts, and linen shirts.
- Outerwear: Optic wash sweatshirts, cotton twill and denim shackets, denim biker jackets, and reversible leather bomber jackets.
- Bottoms: Regular and straight-fit denim, cargo pants, chino shorts, and French terry joggers.
Women’s Collection: Effortless Elegance Meets Comfort
The women’s collection features versatile, well-structured essentials for everyday wear:
- Tops: Crop tops, cotton jersey T-shirts, flat knit polo shirts, kaftan tops, and modal jersey halter neck tops.
- Outerwear: Cotton twill shackets, French terry hoodies, and twill biker jackets.
- Bottoms: Denim jeans, denim shorts, cargo pants, French terry joggers, and linen drawstring pants.
Sneakers & Accessories: Elevating the Look
ARKS extends beyond clothing with a sleek sneaker range in low-top and mid-top styles, available in classic black and white. Crafted from milled leather with Ortholite insoles, these sneakers offer both style and comfort.
The accessories collection includes bamboo yarn socks and baseball caps, completing the minimalist aesthetic.
A Vision for Understated Luxury
Co-founder and CEO Abhinav Verma shares the vision behind ARKS, emphasizing how India’s evolving fashion landscape presents the perfect opportunity for a premium casual wear brand. ARKS is all about high-quality fabrics, impeccable craftsmanship, and timeless designs that transcend trends.
Also Read: How Swiggy Bolt Ensures 10-Minute Food Delivery—Rishabh Pant Explains
Where to Shop ARKS?
ARKS’ debut collection starts at Rs. 1,499 for basics and goes up to Rs. 34,999. The collection is available at:
- First flagship studio in Bandra, Mumbai
- ARKS’ official Direct-to-Consumer (D2C) website
With ARKS, Ranbir Kapoor is redefining everyday fashion by introducing a modern yet classic aesthetic. Whether you’re looking for effortless wardrobe staples or premium casual wear, ARKS promises sophistication, versatility, and lasting style.
Also Read: Sprite & Sharvari Team Up for the Ultimate ‘Thand Rakh’ campaign
Conclusion: A New Era of Fashion with ARKS
With the launch of ARKS, Ranbir Kapoor is not just introducing a fashion label, but a philosophy of modern, minimalist living. Offering a curated collection of premium essentials, the brand aims to cater to those who appreciate understated luxury, timeless design, and unparalleled craftsmanship. Whether you’re looking to refresh your wardrobe with quality basics or explore versatile premium pieces, ARKS promises to be a go-to brand for those seeking style that transcends trends. With its debut collection now available at its studio in Mumbai and online, ARKS is poised to make a significant mark in the fashion industry.
