Rohit Sharma, celebrated for his success as a cricket captain, is venturing into the food industry with an exciting new project. Partnering with True Elements, a leading health food brand, Sharma is launching a new licensed brand: RS by True Elements. This move marks a significant expansion of his influence beyond the cricket field.
The Partnership: True Elements and Rohit Sharma
True Elements, known for its commitment to healthy and nutritious food, will collaborate with Rohit Sharma to create and market products under the RS brand name. RISE Worldwide, the agency managing Sharma’s endorsement and partnership deals, will oversee this innovative venture. This collaboration aims to combine Sharma’s star power with True Elements’ expertise in healthy foods.
A Vision for Health and Wellness
Rohit Sharma expressed his enthusiasm for the project, highlighting the increasing consumer focus on knowing what they eat. “I have been a fan of True Elements, as they have stayed committed to their values and business philosophy,” Sharma noted. The goal of RS by True Elements is to offer consumers more informed choices about their food, making health and wellness accessible and appealing.
About True Elements: A Brand on the Rise
Founded in 2016 by Puru Gupta and Sreejith Moolayil, True Elements has grown significantly over the past decade. The brand is now a familiar name on major e-commerce platforms like Amazon, Flipkart, and Swiggy. Known for its healthy breakfast options, snacks, and gift hampers, True Elements has earned a reputation for quality and integrity in the health food sector.
What to Expect: RS by True Elements Launch
RS by True Elements is set to debut by the end of August 2024. The brand will feature a range of products designed to cater to health-conscious consumers. Sharma’s involvement will bring a unique authenticity to the brand, aiming to simplify the concept of packaged food and inspire healthier eating habits among young people.
Upcoming Campaigns and Promotions
In the coming months, RS by True Elements will kick off with a brand film featuring Rohit Sharma, followed by a series of product-led videos. These campaigns will highlight the brand’s commitment to quality and health, leveraging Sharma’s influence to connect with a broad audience.
A Milestone in the Industry
This partnership represents a milestone in the Indian food industry, as it is the first time a cricketer has licensed a health food brand in India. Puru Gupta, co-founder and CEO of True Elements, believes that Sharma’s involvement will reinforce the brand’s commitment to authenticity and help scale rapidly. “We are confident that this joint effort will set a new benchmark for the industry,” Gupta said.
Conclusion: A Bright Future for RS by True Elements
With Rohit Sharma at the helm and True Elements’ proven track record, RS by True Elements is poised to make a significant impact in the health food market. As consumers increasingly seek transparency and quality in their food choices, this partnership promises to deliver a fresh, health-focused option for Indian consumers.
