International Women’s Day is more than just a celebration; it’s a moment to recognize women’s achievements, break stereotypes, and promote gender equality. Brands leverage this day to launch impactful campaigns that resonate with audiences while championing meaningful causes. From thought-provoking initiatives to humorous takes, these Women’s Day campaigns inspire and empower. Here are the 15 best Women’s Day campaigns that stood out for their creativity, message, and execution.
Best Women’s Day Campaigns
1. Welspun World | EqualStock
Welspun World tackled gender representation by addressing the lack of images of women farmers online in the women’s day campaign EqualStock. It introduced the world’s first free image library showcasing women farmers. This initiative gave visibility to the 75% of women in India’s farming workforce, ensuring their contributions were recognized and celebrated.
2. Volkswagen | My Favourite Things
Volkswagen challenged gender stereotypes in driving through a high-octane digital women’s day campaign. Featuring 21-year-old race car driver Shivani Pruthvi, the ad dismantled biases against women in motorsports, making a bold statement for gender equality.
3. Aditya Birla Group | Change The Game
This women’s day campaign showcased women leaders across the Aditya Birla Group who defied workplace stereotypes and shattered myths about women in leadership roles. The campaign’s bold messaging and strong execution highlighted the everyday battles women fight to carve their space in the corporate world.
4. Mahindra Group | She Is On The Rise
Mahindra Group celebrated ordinary women who inspire through their everyday resilience. The campaign emphasized that women don’t need to do extraordinary things to be inspiring—just being their authentic selves is powerful enough. It featured Mahindra women across various roles, creating a deeply relatable and empowering message.
5. Kotak General Insurance | Drive Like A Lady
Challenging gender biases, this women’s day campaign featured Surekha Yadav, India’s first female loco pilot, to dismantle the stereotype that women are poor drivers. The heartwarming narrative showcased a young girl sharing her dreams with her grandfather, driving home the point that dreams have no gender.
6. Nike | Dream Crazier
Nike’s campaign, featuring Serena Williams, addressed how women are often labeled as ‘crazy’ for showing emotion or ambition. The video emphasized that breaking barriers and demanding equal opportunities should never be considered irrational.
Also Read: A Roundup of Brands Celebrating International Women’s Day 2023
7. Bloom Hotels | #SoloFemaleTravellers
Bloom Hotels honored independent female travelers through a catchy, empowering song. The campaign encouraged women to embrace their wanderlust, reinforcing the message that solo travel is for everyone, irrespective of gender.
8. Yardley London | #WomensDayAndNight
This campaign spotlighted an often-overlooked aspect of empowerment: celebrating women not just during the day but also at night. Yardley tied this to their day-and-night fragrances, delivering a subtle yet effective message about inclusivity and freedom.
9. Urban Company | Inspire Inclusion
Urban Company paid tribute to its female employees who have defied gender norms in male-dominated fields. The campaign underscored the dignity of labor and celebrated the hard work and perseverance of these women, making it a powerful testament to gender inclusivity.
10. Swiggy | Eat Like A Lady
Swiggy took a humorous and ironic approach by challenging societal expectations of how women should eat. The women in the campaign unapologetically ate in ways deemed ‘unladylike,’ humorously subverting norms and making a bold feminist statement.
11. PregaNews | #YourSecondHome
PregaNews’s touching campaign focused on a housemaid whose employer surprises her with maternity leave and job security. The heartwarming film celebrated women supporting women, making it one of the most emotionally impactful campaigns.
12. Google | Women Riders World Relay
Google collaborated with a global community of female motorcyclists to document their inspiring journeys using Google Maps and Translate. The campaign highlighted female adventurers, emphasizing how technology empowers women to break boundaries.
Using @googlemaps, the Women Riders World Relay journeyed over 100,000 km through 79 countries in what became the largest motorcycle relay in history. Ride shotgun on their trip around the world → https://t.co/5RXVXpMbzJ #womenridersworldrelay #WRWR pic.twitter.com/CCwqBm6qTR
— Google (@Google) March 5, 2020
13. Reliance Fresh | #JeeLeZara
This heartfelt campaign showed a middle-aged woman taking a long-awaited solo trip despite her husband’s initial reluctance. The message? Women deserve to live for themselves too, not just for their families. The ad struck an emotional chord with audiences.
14. Van Heusen Innerwear
Van Heusen Innerwear launched a refreshingly honest campaign that resonated with women worldwide. Their print ad humorously acknowledged the simple pleasure of taking off a bra at the end of the day, subtly reinforcing their commitment to comfortable innerwear.
15. Zomato | #SoWhatIfIDontCook
Zomato’s #SoWhatIfIDontCook campaign challenges traditional gender roles in the kitchen by featuring PV Sindhu’s father preparing his famous biryani. The ad humorously subverts the notion that cooking is a woman’s responsibility, delivering a powerful message about breaking stereotypes. With a warm, relatable storytelling approach, the campaign celebrates choice—whether one loves to cook or prefers to order in—making it a perfect fit for Women’s Day.
These are some of the most impactful Women’s Day campaigns. There’s so much more to explore, but we can’t cover them all in one blog. Click here for more!
Conclusion
Women’s Day campaigns have the power to shape perceptions and spark change. By celebrating and empowering women, brands play a crucial role in fostering a more inclusive society. These campaigns not only challenge stereotypes but also inspire conversations around gender equality. As brands continue to innovate and advocate for change, we can expect even more meaningful and impactful campaigns in the future.
FAQs on Women’s Day Campaigns
What makes a great Women’s Day campaign?
A great Women’s Day campaign is one that resonates emotionally, challenges stereotypes, and promotes gender equality in a meaningful way. Creativity, authenticity, and strong storytelling are key components.
How do brands contribute to gender equality through marketing?
Brands contribute to gender equality by raising awareness, breaking stereotypes, and amplifying women’s voices. Campaigns that promote inclusivity and highlight real-life achievements help shift societal perceptions.
How do Women’s Day campaigns influence society?
These campaigns influence society by challenging traditional gender roles, encouraging inclusivity, and promoting equal opportunities. They serve as a medium for discussion and change.
How can small businesses create impactful Women’s Day campaigns?
Small businesses can create impactful campaigns by sharing authentic stories, highlighting real women, collaborating with local influencers, and supporting gender equality initiatives in their communities.
Are humorous Women’s Day campaigns effective?
Yes, humor can be a powerful tool to challenge stereotypes and engage audiences. When done tastefully, humorous campaigns like Swiggy’s ‘Eat Like A Lady’ effectively convey strong messages while keeping viewers entertained.
