International Women’s Day, observed on March 8th annually, serves as a global platform to recognize the remarkable achievements of women, highlight pressing issues, and champion gender equality. As we commemorate this significant day, let’s delve into the diverse range of impactful campaigns that aim to empower women, challenge stereotypes, and foster inclusivity across the globe. Explore some of the top Women’s Day campaigns by leading brands, inspiring change, and driving meaningful progress towards gender parity.
Top Women’s Day Campaign
1. Prega News
Prega News, a pregnancy test kit brand by Mankind Pharma, launches #SheCanCarryBoth campaign ahead of International Women’s Day, featuring actress Pooja Gor as Meenal, a devoted teacher balancing pregnancy with her commitment to students. The campaign celebrates women who excel in both professional and personal spheres, echoing the resilience and dedication of working women across India. With a mix of humor and emotion, the campaign aims to inspire while addressing important social issues, reinforcing Prega News’ commitment to women’s empowerment and equal opportunities.
2. The Body Shop India
Actress Diana Penty collaborates with The Body Shop India to launch an inspiring film for Women’s Day. With a focus on self-care and empowerment, the film, part of the British Rose campaign, urges women to prioritize their well-being and embrace their inner strength. Harmeet Singh, VP of The Body Shop India, emphasizes the brand’s commitment to women’s empowerment, while Diana Penty expresses her excitement in partnering with The Body Shop to promote ethical beauty and celebrate the resilience of women. The film, featuring the British Rose collection, is available on The Body Shop’s YouTube channel and social media platforms. #WomensDay #SelfCare #Empowerment
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3. Decathlon India
Decathlon India’s ‘Play Your Own Way’ campaign empowers women of all ages, backgrounds, and sizes to embrace a healthier and happier lifestyle through sports. As International Women’s Day approaches, the campaign promotes inclusivity and empowerment, encouraging 50,000 women across India to discover the joy of an active lifestyle. Citywide events including runs, cycling, fitness activities, and badminton aim to inspire women to break stereotypes and define their own success in sports. Through a compelling video and testimonials from women teammates, Decathlon India underscores its commitment to fostering an inclusive environment where every individual can thrive.
4. Kalyan Jewellers
Kalyan Jewellers unveils the #SimplyMe campaign ahead of International Women’s Day, featuring brand ambassador Wamiqa Gabbi. The digital ad celebrates womanhood, empowerment, and self-discovery, portraying Gabbi in diverse roles that reflect strength and vulnerability. Following the success of the #CelebrateYourMilestones campaign, #SimplyMe encourages women to appreciate themselves and honor their resilience amidst challenges. Gabbi, reflecting on the campaign, emphasizes its alignment with her own beliefs and celebrates Kalyan Jewellers’ support for women’s unique identities. The campaign’s message urges women to embrace their journey and celebrate their multifaceted essence.
5. SBI
SBI Securities launches “Tum Shakti Ho, Tum Saksham Ho” campaign for Women’s Day, urging women to take charge of their financial decisions. The ad features Sumitra, a dance teacher, overcoming hesitation to start her investment journey, backed by her husband. It aims to empower women as decision-makers in finance, challenging gender norms. The campaign aims to boost female participation in investment markets, reaching women nationwide. Crafted in-house, it celebrates women’s strength and independence, resonating on social media and YouTube.
6. Touch925
Touch925’s #SheIsEnough campaign for International Women’s Day 2024 celebrates the multifaceted nature of women, urging them to embrace their perfect imperfections and recognize their inherent worth beyond superficial judgments. By highlighting women’s achievements, strengths, and challenges, the campaign encourages self-love and empowerment, fostering a culture of acceptance and authenticity.
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7. Nykaa
Nykaa launches #JustSayThanks campaign to address women’s discomfort with compliments. A study reveals 64% of Indian women feel uneasy accepting compliments, often doubting themselves or deflecting praise. The campaign encourages women to embrace compliments and own their achievements. Let’s start a dialogue and empower women to #JustSayThanks.
8. Urban Company
Urban Company partners with Talented for a Women’s Day campaign advocating dignity of labor for women massage professionals. The film follows a young masseuse confronting societal stigma surrounding her profession, aiming to foster respect and recognition for all workers. It challenges biases and emphasizes equality in the workplace, urging for a more inclusive society.
9. Hershey
The Hershey Company celebrates International Women’s Day 2024 with limited-edition HERSHEY’S Bars honoring women and girls. The HerSHE campaign extends to digital platforms, letting consumers recognize inspirational women. Hershey India encourages viewers to showcase dedications to women online and customize HERSHEY’S Bars with their faces.
10. ICICI Prudential
ICICI Prudential Mutual Fund launches ‘Sapno ki Kishte’ women’s day campaigns, spotlighting financial challenges faced by women and advocating SIPs for future security. Highlighting a mother’s determination to fulfill her son’s dream, the campaigns positions Mutual Funds as a pathway to financial independence, aiming to empower women in their financial journey.
11. Biba
Renuka’s journey in the film boldly challenges societal norms, showcasing her strength and determination in pursuing cricket despite gender expectations. BIBA’s ‘Your Style, Your Story’ campaign celebrates her authenticity, highlighting diversity and reshaping perceptions of women. Renuka Singh Thakur hails the film for championing empowerment, while Siddharth Bindra emphasizes BIBA’s commitment to celebrating women’s strength and individuality. Watch Renuka’s inspiring story on BIBA’s official website and social media platforms.
12. Shoppers Stop
The #Don’tStop campaign by Shoppers Stop, conceptualized by Makani Creatives, empowers women to embrace their fashion choices without fear. It challenges societal pressures and biases, urging women to live authentically and celebrate their uniqueness. Through the campaign, Shoppers Stop emphasizes confidence, determination, and inclusivity, encouraging women to block out negativity and embrace their fashion journey fearlessly.
13. Spinny
Spinny’s ‘Lady Luck’ initiative celebrates International Women’s Day with discounts up to Rs. 25,000 on car purchases, recognizing women’s achievements. Partnering with PV Sindhu, the campaign highlights women’s contributions and encourages their ownership in the automotive realm. Spinny extends gratitude to its female customers with personalized offerings, aligning with the theme of inclusivity and appreciation for women throughout the month.
14. Godrej
Godrej Industries’ #InvestInWomen campaign for International Women’s Day celebrates the transformative impact of empowering women across its businesses. Through inspiring stories of success, the campaign highlights the company’s commitment to gender inclusivity, showcasing the pivotal role women play in driving success from farm yields to innovation in laboratories and enhancing productivity on factory floors.
15. MediBuddy
MediBuddy’s #InspireInclusion campaign for International Women’s Day encourages women to prioritize their health, challenging societal norms where women often neglect their well-being for their families’. With a focus on empowering women to understand their health needs, the campaign aims to reshape the narrative surrounding women’s health, advocating for transformation in personal wellness journeys. By highlighting the importance of self-care, MediBuddy aims to foster a healthier and more inclusive society, urging women to embrace their power and right to prioritize their well-being.
16. Kia India
Kia India raises a toast to the women who defy conventional boundaries, forging their own paths with unwavering authenticity and determination. These trailblazers inspire us with their resilience, creativity, and unwavering spirit, reminding us that true strength lies in embracing one’s unique identity and living life on their own terms.
17. Indigo
IndiGo, India’s leading airline, commemorated International Women’s Day with the unveiling of inspiring ‘Girl Power’ murals at Guru Dronacharya Metro Station in Gurugram. Crafted by renowned artist Anpu Varkey, these captivating artworks symbolize the aspirations of Indian women in aviation and reflect IndiGo’s commitment to diversity and inclusion. Positioned strategically at a transit hub for many IndiGo employees, the murals portray women from the airline navigating challenges in the aviation world. With an impressive 44% of its workforce being women, including a high percentage of female pilots globally.
18. Mahindra
On Women’s Day, Mahindrarise shares a profound message: women inspire simply by embracing their authentic selves, without the need for extraordinary feats. Through showcasing ‘Mahindra women’ from diverse professions and roles, the campaign pays homage to those who ‘rise’ in everyday circumstances, demonstrating resilience and strength in their genuine expressions.
19. Swiggy
Who cares about being ‘casual’? Food is meant to be enjoyed! #EatHowYouWant” – Swiggy’s latest women’s day campaign challenges societal norms dictating how women should eat. Rejecting the notion of eating like a ‘lady’ with small bites, Swiggy encourages breaking free from these constraints and indulging in food however one pleases.
20. Zomato
Starting this Women’s Day, Zomato empowers its women delivery partners with choice. Now, they can opt for a kurta or a t-shirt as part of their uniform. It’s about giving them the freedom to express themselves while they serve.”
Conclusion
In conclusion, the campaigns launched by various companies on International Women’s Day underscore the importance of recognizing and empowering women across different spheres. From celebrating the resilience and contributions of women in financial planning with ICICI Prudential Mutual Fund’s ‘Sapno ki Kishte’ campaign to advocating for self-love and empowerment through Nykaa’s #JustSayThanks initiative, these campaigns strive to break societal norms and uplift women’s voices. Whether it’s promoting inclusivity in sports with Decathlon India’s ‘Play Your Own Way’ campaign or challenging stereotypes around menstruation with Piramal’s i-woman campaign, each initiative aims to inspire and empower women to embrace their uniqueness and pursue their dreams with confidence. Through these campaigns, companies not only celebrate the achievements of women but also pledge their commitment to creating a more equitable and inclusive society where women can thrive.
