Aashirvaad, a brand synonymous with quality and trust, has unveiled its latest TV campaign featuring the beloved actress Rupali Ganguly. This new ad, set against the nostalgic backdrop of monsoon rains, beautifully captures the simple yet profound joy of family bonding over a plate of crispy, golden pakoras made with Aashirvaad Bikaneri Besan.
Aashirvaad Bikaneri Besan TVC ft. Rupali Ganguly
The TVC showcases a typical Indian family gathered together on a rainy day, eagerly enjoying pakoras prepared with Aashirvaad Bikaneri Besan. The ad perfectly encapsulates the warmth of familial ties and the happiness that comes from sharing a delicious snack during the monsoon. The tagline, “Aashirvaad Bikaneri Besan – Swaad Khub Bhaaye, Ghaanth Nahi Bas Ghulta Jaaye,” emphasizes the product’s promise of a lump-free batter, enhancing both the flavor and texture of beloved dishes.
Why Aashirvaad Bikaneri Besan?
Aashirvaad Bikaneri Besan is crafted from 100% chana dal sourced from the heart of Bikaner, Rajasthan. The dal is processed using cutting-edge Air Classifier Mill (ACM) technology, ensuring that the aroma is preserved, and the granulation remains consistent. This contactless, end-to-end process guarantees hygiene, making Aashirvaad Bikaneri Besan a trusted choice for households across India.
Campaign Insights from ITC
Anuj Rustagi, COO of Staples and Adjacencies at ITC, shares his thoughts on the campaign, “Through our new TVC, we are not just showcasing the product Aashirvaad Bikaneri Besan, but also celebrating the moments that make family bonding special. Our commitment continues to be in providing great quality offerings that help cherish such memorable family moments, and we believe this campaign will be well-received by our consumers.”
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Aashirvaad’s Journey in the Besan Segment
Aashirvaad entered the besan segment in March 2023 and has since seen significant growth. Initially launched in Delhi, the brand has now expanded its presence to all major markets across India by 2024, reflecting the product’s growing popularity and trust among consumers.
Availability Across India
Aashirvaad Bikaneri Besan is available in 1 kg and 500 g packs across retail stores in all states except the North Eastern states and Kerala. For those who prefer online shopping, the product is available on itcstore.in and popular e-commerce platforms such as Blinkit, Swiggy Instamart, Flipkart, Amazon, and Big Basket.
Conclusion
Aashirvaad’s latest campaign, featuring Rupali Ganguly, beautifully encapsulates the essence of family bonding, nostalgia, and the joy of simple pleasures like sharing pakoras on a rainy day. By highlighting the superior quality of Aashirvaad Bikaneri Besan and its commitment to providing lump-free, flavorful batter, the brand not only showcases its product but also connects with consumers on an emotional level. As Aashirvaad continues to expand its presence across India, this campaign is a heartfelt reminder of the moments that truly matter—those spent with loved ones, creating memories that last a lifetime.
