For homemakers in West Bengal and Odisha, preparing daily meals that are both nutritious and delicious is often a challenge. Aashirvaad Soya Chunks aims to simplify this by offering a high-protein, fat-free, and preservative-free alternative that enhances every dish with juiciness and rich flavor.
Aashirvaad Soya Chunks: Packed with Protein, Bursting with Flavor
While soya chunks are known for their nutritional benefits, their dry and chewy texture has often been a deterrent. Aashirvaad has tackled this concern by creating soya chunks with a porous texture that absorbs masala better, making every bite juicy and flavorful. With approximately 53g of protein per 100g, Aashirvaad Soya Chunks offer a nourishing addition to everyday meals.
Star-Studded TVCs Featuring Subhashree & Raj, Archita & Sabyasachi
Aashirvaad’s latest television commercials (TVCs) feature the popular celebrity couples Subhashree Ganguly & Raj Chakrabarty, and Archita & Sabyasachi. Created by McCann, the ads capture their delightful chemistry as they prepare mouthwatering dishes using Aashirvaad Soya Chunks. The ads highlight how the chunks absorb more masala, resulting in dishes that are both juicy and tasty.
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Catchy Taglines for a Memorable Campaign
The campaign’s regional taglines encapsulate the essence of Aashirvaad Soya Chunks:
- West Bengal: “Juicy Jomjomati, Soya Fatafati!”
- Odisha: “Juicy jete, Badiya Sete” These catchy lines reinforce the product’s promise of juiciness and flavor, ensuring that it becomes a staple in every kitchen.
Aashirvaad’s Commitment to Wholesome, Joyful Cooking
Mr. Anuj Rustagi, COO, Staples & Adjacencies, ITC Ltd., stated:
“Aashirvaad Soya Chunks perfectly embodies our commitment to providing high-quality, nutritious, and delicious food options. This campaign beautifully captures the joy of shared moments over wholesome meals, showcasing the vibrant chemistry between Subhashree & Raj and Archita & Sabyasachi. With Aashirvaad Soya Chunks, we aim to enhance every dining experience with a burst of juicy flavor and high-protein nutrition.”
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Elevate Everyday Meals with Aashirvaad Soya Chunks
For homemakers in West Bengal and Odisha, Aashirvaad Soya Chunks offer the perfect solution for quick, nutritious, and delectable meals. With its ability to absorb flavors and its high protein content, this product is set to become an essential part of every home-cooked meal.
Conclusion
Aashirvaad Soya Chunks is revolutionizing home cooking by combining superior taste with high nutritional value. Its innovative formula ensures that every meal is both flavorful and wholesome. With endorsements from beloved celebrity couples and a strong commitment to quality, Aashirvaad Soya Chunks is set to become a kitchen essential for families looking to enjoy healthy and delicious meals together.
