This summer, travel brand American Tourister has packed something extra special in its bags—a soulful, high-energy music campaign titled ‘Everyone’s In’, which not only celebrates travel but inclusivity, emotion, and storytelling. Featuring Siddhant Chaturvedi’s much-anticipated singing debut, alongside Ananya Panday and Jonita Gandhi, the campaign is set to become a musical travel anthem.
Launched by Famous Innovations in partnership with Sony Music, this campaign goes beyond product placement and becomes a cultural moment in itself.
American Tourister: ‘Everyone’s In’ campaign
Siddhant Chaturvedi: From Actor to Singer
Bollywood heartthrob Siddhant Chaturvedi takes a bold creative leap by lending his voice for the very first time. Sharing the mic with established singer Jonita Gandhi, Siddhant brings freshness and charm to the track composed and written by Vayu Shrivastava, the name behind hits like Naagin and Beat Pe Booty.
His performance is not just a gimmick—it’s earnest, vibrant, and perfectly in sync with the campaign’s core theme: travel is for everyone.
The Concept: Travel That Welcomes All
As the campaign name suggests, ‘Everyone’s In’ is an ode to travel that includes, embraces, and uplifts. Whether you’re a solo backpacker or a family of five, a seasoned explorer or a first-time flyer—the campaign reminds you that your story matters.
Shot across vibrant, candid backdrops and led by the direction of Shashanka Chaturvedi, the video perfectly captures the joy of being welcomed wherever you go. From airport hugs to train-window dreams, this film is a montage of shared moments and warm memories.
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Creative Powerhouse: Behind the Campaign
The campaign brings together some of the biggest creative minds in the industry:
- Agency: Famous Innovations
- Production House: Good Morning Films
- Director: Shashanka Chaturvedi
- Music Label & Partner: Sony Music
- Lyrics & Composition: Vayu Shrivastava
It’s not just a video; it’s a multi-platform musical journey that extends across YouTube, Spotify, JioSaavn, Apple Music, TV, outdoor media, and digital platforms.
Brand Voices Speak Up
Raj Kamble, Founder & CCO at Famous Innovations, said it best: “Travel is better when no one feels left out. The music, cast, and storytelling all come together to echo that sentiment in an authentic and uplifting way.”
Kumar Ahuja, Chief Revenue Officer at Sony Music Entertainment India, added: “We believe music doesn’t just enhance storytelling—it drives it.”
And Anushree Tainwala, Executive Director – Marketing at Samsonite, summed it up with heart:“This campaign is more than a campaign. It’s an invitation to be part of something shared and joyful.”
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Conclusion: A Campaign That Strikes a Chord
In a world where brand campaigns often feel transactional, ‘Everyone’s In’ by American Tourister stands out as a heartfelt tribute to inclusive travel. With a catchy tune, relatable storytelling, and a message of belonging, this campaign checks all the right boxes. And Siddhant Chaturvedi’s singing debut? A cherry on top of this travel anthem sundae.
Whether you’re planning your next trip or just vibing with a playlist—this is one campaign that deserves a spot in your suitcase.
