Dr. Fixit, the leading waterproofing solutions brand from Pidilite Industries, has launched a new ad campaign featuring Bollywood legend Amitabh Bachchan. Conceptualized and executed by Ogilvy India, this campaign takes a fresh and entertaining approach to highlight the importance of waterproofing in homes.
Dr. Fixit X Amitabh Bachchan
A Catchy Jingle with Big B’s Signature Style
The ad centers around a fun and engaging rap-style jingle, “Water Proofing Ka Baap,” performed by Amitabh Bachchan himself. Using his signature charm and deep voice, Bachchan delivers a humorous yet informative message about Dr. Fixit’s advanced waterproofing solutions. The jingle ensures homeowners understand the need for proper waterproofing to keep their homes dry, even in the heaviest rains.
The Magic of Humor and Storytelling
Amitabh Bachchan plays the role of a husband, adding humor and relatability to the advertisement. The clever lines—”Paani hai baahar, sookha hai andar, Dono ko never mix it – Waterproofing ka sach mein, Baap hai Dr. Fixit.”—reinforce Dr. Fixit’s expertise in providing top-tier waterproofing solutions.
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Industry Leaders Speak on the Campaign
Bharat Puri, Managing Director of Pidilite Industries, shared his excitement about the campaign, stating: “We aimed to bring a fresh and engaging approach to educate homeowners about the importance of waterproofing. Amitabh Bachchan’s powerful presence—both as a narrator and as a character—combined with the humour-infused storytelling, makes the message both entertaining and memorable. Dr. Fixit has been the trusted expert in waterproofing for years, and this campaign reaffirms our commitment to keeping homes safe, leak-proof, and worry-free.”
Piyush Pandey, Chief Advisor at Ogilvy India, added: “The partnership with Pidilite, Ogilvy, and Prasoon Pandey (Corcoise Films) is legendary. To celebrate 25 years of Dr. Fixit, Prasoon not only directed the film but also wrote the lyrics. Amitabh Bachchan, with his humor and singing, has added magic to this campaign. His spontaneity makes the ad enjoyable to watch repeatedly. Not much logic needed—just enjoy the magic!”
A Multi-Platform Rollout
Dr. Fixit’s campaign is being widely promoted across multiple platforms, including:
- Television – Ensuring mass reach among homeowners
- Digital & Social Media – Engaging younger audiences on social platforms
- OTT Platforms – Capturing the growing streaming audience
- Other Media Channels – Ensuring comprehensive brand visibility
Conclusion: The Ultimate Waterproofing Anthem
Amitabh Bachchan’s rap for Dr. Fixit not only makes waterproofing solutions engaging but also solidifies the brand’s authority in the industry. With humor, music, and an iconic Bollywood star, this campaign successfully delivers an entertaining yet impactful message.
