This summer, beverage brands are embracing jingles, and Appy Fizz has jumped on the trend with a catchy new tune. Featuring Bollywood star Vicky Kaushal, the ad is all about high-energy moves and fizz-packed excitement. With Coca-Cola, Maaza, and even Nescafé already leveraging music-driven campaigns, Appy Fizz’s latest campaign aims to make a lasting impact.
Appy Fizz X Vicky Kaushal
Vicky Kaushal’s dance prowess has been a sensation, especially after his viral hit Tauba Tauba from Bad Newz. His recent film Chaava was a blockbuster, further cementing his appeal. With this new Appy Fizz ad, Kaushal brings his signature charm and electrifying dance moves to the beverage market. The ad’s opening, reminiscent of Casino Royale’s casino scene, sets the stage for a high-energy performance.
The Jingle That Matches the Fizz
Appy Fizz’s jingle is a perfect fit for the brand’s playful and energetic image. With lyrics like “I’m the one and only game changer, gonna make you go wild. Can you feel the fizz, girl?”, the song complements the beverage’s bold and refreshing persona. The focus is not just on Kaushal’s moves but also on the drink’s effervescence.
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CEO’s Optimism for Double-Digit Growth
Schauna Chauhan, CEO of Parle Agro, has expressed optimism about the upcoming festive and summer season, expecting double-digit growth. Speaking at the Madhya Pradesh Global Investors Summit 2025, she emphasized that Holi and the rising temperatures make it a prime time for beverage sales.
From Charged to Appy Fizz
Interestingly, Kaushal was previously the face of Charged, an energy drink from Coca-Cola India. Now, he joins Appy Fizz, which has also been endorsed by stars like Kriti Sanon, Arjun Kapoor, and Jr NTR. This shift further solidifies his status as a preferred choice for beverage brands.
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Conclusion
As brands increasingly use jingles to captivate audiences, Appy Fizz’s new campaign with Vicky Kaushal is poised to be a summer hit. With an engaging ad, a catchy tune, and a star performer, the brand is set to make waves in the competitive beverage market.
Will this jingle be the next viral hit? Let us know in the comments!
