Aprilia India continues its high-octane advertising campaign with the release of ‘Thrill’, the third installment in the RS457 ad series featuring Bollywood superstar and avid biker John Abraham. Following the massive success of ‘Fun’ and ‘Lust’, which collectively reached over 76.6 million users online and doubled traffic to the Aprilia India website, ‘Thrill’ takes the campaign to new heights.
The Power-Packed Visuals of ‘Thrill’
Directed by Nigel Simpkiss, ‘Thrill’ is a visual spectacle that encapsulates the adrenaline rush of high-performance biking. The film masterfully captures John Abraham maneuvering the RS457, highlighting its power, cornering precision, and MotoGP-inspired design. Fast-paced sequences and dynamic cinematography immerse viewers in the sheer excitement of riding an Aprilia.
John Abraham on the ‘Thrill’ of Riding the RS457
As a passionate biker, John Abraham shares a deep connection with the Aprilia RS457. Speaking about his experience shooting the film, he said, “The film’s narrative is woven around the concept of thrill, highlighting the Aprilia RS457’s exceptional performance, handling, and style. This was truly one of the best racing bike shoots I have done in recent years, and I can’t wait for fellow riders to see it.”
Watch the full ad and experience the ‘Thrill’ of the Aprilia RS457!
Also Read: How Manja Transformed Urban Company’s RO Ad into a Love Story
Aprilia’s Commitment to Performance & Style
Graffi, Chairman and MD of Piaggio Vehicles, expressed his enthusiasm about the campaign’s success. “The Aprilia RS457 has proven to be the absolute best in its segment. The ad films we have released so far with the RS457 have been clutter-breaking and deeply resonate with the rider community. The new ad film ‘Thrill’ showcases why a biker falls in love with his bike, and John has done an incredible job bringing it to life.”
The Future of Aprilia’s RS457 Campaign
Apoorva Saigal, AVP – Corporate Communication and 2W Marketing at Piaggio Vehicles, emphasized the impact of the ad series. “By showcasing the ‘Thrill’ of riding the Aprilia RS457, we hope to inspire riders to safely and responsibly push their limits and experience the adrenaline rush of one of the most powerful bikes in its class. ‘Fun’ and ‘Lust’ were well received, and I am confident ‘Thrill’ will be the most exciting segment yet.”
Also Read: Prestige Group unveils new TVC ‘Goodluck Saying Goodbye’
Why ‘Thrill’ is a Must-Watch for Bikers
The ‘Thrill’ ad perfectly encapsulates the spirit of sports biking—speed, power, and passion. With John Abraham as the face of the campaign, Aprilia India continues to strengthen its brand presence, inspiring riders to embrace the road with confidence and excitement. Whether you’re an experienced biker or an enthusiast, ‘Thrill’ is a film that will leave you wanting to take the RS457 for a spin.
