Arjun Kapoor has been trending online—not for a new film release but for an old interview clip from 2017 that has resurfaced as meme gold. Back when he was promoting Half Girlfriend in Bihar, Kapoor playfully responded to a reporter with a mock-serious stare before breaking into a smile. That little moment, forgotten for years, is now everywhere thanks to a viral audio remix with “Ho underworld jikra yaaran ke naam ka.”
From influencers recreating the stare to AI-generated spoofs, Kapoor’s clip has become one of the hottest meme templates of 2025.
Arjun Kapoor: The Meme That Made a Comeback
Arth Electrolytes Joins the Meme Wave
Just as the memes peaked, Kapoor appeared in a brand-new campaign for Arth Electrolytes, a hydration drink by Emcure Pharmaceuticals. But instead of a straight product pitch, the ad takes a more playful approach. Kapoor revisits his filmography—Ishaqzaade, Gunday, Half Girlfriend—before finally tying it back to Arth Electrolytes.
The strategy works because it feels less like advertising and more like Kapoor speaking directly to fans, creating an organic link between meme culture and brand storytelling.
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More Than Just a Drink
At the close of the film, Kapoor reveals that Arth Electrolytes is a hydration drink enriched with electrolytes and L-glutamine. While Kapoor headlines this particular ad, Vidya Balan was recently announced as the face of Arth Supplements, a wider product range that focuses on women’s health.
Celebrities, Memes, and Second Chances
This campaign underlines a larger truth: old celebrity moments never really die on the internet. Whether it’s Alia Bhatt’s “Prithviraj Chauhan” quiz answer or Ananya Panday’s “struggle” comment, throwback clips often resurface as viral memes—reshaping public perception and giving stars unexpected second chances to connect with audiences.
For Kapoor, this meme revival couldn’t have been better timed. Even though he has disabled Instagram comments to avoid spam, his presence in Arth Electrolytes’ campaign proves that brands can turn internet banter into a marketing opportunity.
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Let’s wrap
Arjun Kapoor’s meme moment shows how the lines between entertainment, internet culture, and advertising are blurring faster than ever. By embracing the trend instead of ignoring it, Arth Electrolytes has created a campaign that’s funny, self-aware, and relevant. In the age of memes, sometimes the best way to sell is to laugh along with your audience.
