Asian Paints, a leading player in the Indian paint industry, has launched a new national campaign featuring brand ambassador Ranbir Kapoor and actor Manoj Pahwa, promoting their latest product ‘SmartCare Damp Proof’. The campaign highlights the importance of roof and terrace waterproofing to prevent dampness and leakages during the monsoon season, which can be a nightmare for homeowners.
The TVC, conceptualized by Ogilvy, features a humorous Qawwali battle between the two actors, taking viewers on a relatable journey of a homeowner’s struggle with a leaky roof and damp ceilings. The film showcases the superior effectiveness of the product as the ultimate solution to leakage issues, providing homeowners with a stress-free living experience.
With its Triple Layer Flex Armour® Technology, the product ensures superior crack bridging and strong adhesion and comes with an 8-year warranty to prove its reliability. The campaign aims to create awareness among customers about the importance of fixing leakages in a timely manner, especially before the monsoons knock on their doors.
The launch of this new campaign is in line with Asian Paints’ continued devotion to provide innovative solutions for homeowners to create a cozy, warm, and stress-free life at home. The company’s MD and CEO, Amit Syngle, said in a statement, “Our unwavering commitment to our valued customers is reflected in the solutions we create for the various needs of customers. ‘Asian Paints SmartCare Damp Proof’ offers homeowners a long-lasting solution to the problem of leakage and dampness from the terraces. Our endeavor is to offer solutions that customers can opt for before the monsoons knock on their door.
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With the monsoon season just around the corner, it is crucial for homeowners take preventive measures against leakages and dampness. Asian Paints’ new campaign, featuring the entertaining and engaging Ranbir Kapoor and Manoj Pahwa, is a perfect reminder of the importance of roof and terrace waterproofing. The ad is bound to grab the attention of viewers and create a lasting impact on their minds.
