Bata India’s latest campaign, “Stronger Inside,” is making waves in the fitness community. The campaign is not just about shoes; it’s about a mindset. “Stronger Inside” emphasizes that true strength comes from within and highlights how Bata’s new Power Energy Collection is designed to help you overcome any challenge in your fitness journey.
Bata Introducing the Power Energy Collection
The Power Energy Collection, engineered with Power XO Rise technology, is a game-changer in performance footwear. Designed in Canada and backed by cutting-edge global technology, this range offers the most responsive midsole ever. The shoes provide a remarkable 25% more energy rebound, making them ideal for training, running, and intense workouts.
Bata: ‘Stronger Inside’ Campaign Film
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A Blend of Style, Comfort, and Performance
Deepika Deepti, Head of Marketing at Bata India, highlights that the days of sneakers being merely functional are long gone. The Power Energy Collection seamlessly blends style, comfort, and performance. According to Deepti, “Our campaign, ‘Stronger Inside,’ beautifully depicts the inner strength that surpasses any challenge in one’s fitness journey.” Bata’s commitment to innovation and quality is evident in their latest launch, which promises to redefine the standards of fitness footwear.
The Revolutionary EasySlide Collection
In addition to the Power Energy Collection, Bata is also re-launching the revolutionary EasySlide collection. Designed for ultimate convenience, the EasySlide shoes allow you to slip in and out effortlessly without using your hands. This feature not only enhances convenience but also sets a new benchmark in style and practicality.
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A ‘Glocal’ Approach to Fitness Footwear
Olivier Heck, Global Athleisure Brands Director at Bata Group, emphasizes the importance of understanding the unique needs of Indian consumers. The Power Energy Collection is a testament to Bata’s ‘Glocal’ approach, combining global innovation from Canadian design labs with insights into local preferences. This thoughtful integration ensures that the footwear meets the specific demands of fitness enthusiasts in India, offering unparalleled comfort and performance.
Conclusion: Step Into Your Power with Bata
Bata’s “Stronger Inside” campaign and the new Power Energy Collection are more than just a product launch; they’re a celebration of inner strength and resilience. Whether you’re training for a marathon or hitting the gym, these shoes are designed to support your journey and help you achieve your fitness goals. Embrace the power within and step into a new era of performance footwear with Bata.
