Mumbai’s bustling airport just got a touch of luxury and eco-friendliness with the launch of the “Board. Relax. Chalo” video campaign by BEST Chalo Airport Express in collaboration with L&K Saatchi & Saatchi, a division of Publicis Group India. This campaign aims to redefine the airport commute experience for both business and leisure travelers.
‘Board. Relax. Chalo’ Campaign
Comfort at Every Turn:
The video campaign doesn’t just promise a ride; it promises an experience. Each film showcases the array of facilities available to passengers, ensuring a comfortable journey from touchdown to home. From guaranteed reclining seats to designated spaces for luggage and USB ports for electronic devices, every aspect of the Airport Express service is designed for passenger comfort.
Film 1:
Film 2:
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Film 3:
Film 4:
BEST Chalo App: Effortless Booking Process:
The convenience starts before even boarding the bus. Passengers can effortlessly book their seats by scanning a code or through various channels, including the user-friendly BEST Chalo App and the web portal chalo.com/airport-express. This advanced booking option allows travelers to plan their journey seamlessly.
Sustainability in Motion:
Setting a new standard in eco-friendly travel, the Airport Express fleet boasts a significant percentage of electric buses. With about 230 trips currently, the service plans expansion soon, contributing positively to sustainable mobility solutions.
BEST Chalo App: Redefining Hassle-Free Travel:
Talking about how Chalo intends to make travel hassle-free, Kartick Krishnamurthy, Head of Marketing, Chalo, added “The campaign aims to encourage people to choose the new premium airport bus service as their preferred mode of transportation. We want people to view Airport Express as a comfortable, cost-effective, and eco-friendly ride to their destination from the airport.”
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Memorable Arrivals with BEST Chalo Airport Express:
Speaking about the campaign, Chandani Samdaria, Executive Creative Director, L&K Saatchi & Saatchi, said, “Our campaign for Airport Express unveils the features through a series of snappy short films, each highlighting a unique aspect. We created a Chalo ring for every climax to ensure the brand lingers in travellers’ minds post flight. Our aim was to make every arrival memorable with Airport Express.”
Convenient Scheduling for Discerning Travelers:
Operating every day from Monday to Sunday, the Airport Express ensures convenience with buses scheduled approximately every 30 minutes in both directions. Commencing at 6.30 AM at the airport, the last bus departs at 11.00 PM, catering to the diverse travel schedules of passengers.
Wrapping up: BEST Chalo Airport Express campaign
As Mumbai solidifies its position as a global hub, the BEST Chalo Airport Express is poised to become the preferred mode of transportation for discerning travelers. With a commitment to comfort, convenience, and sustainability, the Airport Express is redefining the journey, inviting passengers to “Board. Relax. Chalo.”
Credits:
CEO: Paritosh Srivastava
CSO: Snehasis Bose
CCO: Rohit Malkani
EVP: Samir Shanbhag
Strategic Planning: Neeraj Sharma, Digvijay Dube
Creative: Chandani Samdaria, Mustafa Shaikh, Anwesha Dutta, Rohit Suryawanshi
Account Management: Shiv Chitkara, Akshita Kaul, Sharmila Kale, Meghna Danu
Executive Agency Producer: Rahebar Sonawalla
Production House: Qissa Studio
Director: Chinmaya Sharma
Producer: Lakshya Kapoor
