BigBasket has launched a memorable new advertising campaign starring real-life sisters Karisma and Kareena Kapoor — together on screen for the very first time. Conceptualised and executed by the agency Talented, the campaign taps into the audience’s nostalgia while delivering a sharp new message: groceries at your doorstep in just 10 minutes.
BigBasket X Karisma & Kareena Kapoor
Three Quirky Films, One Message: Speed Meets Star Power
The campaign consists of three short films, each creatively inspired by the Kapoor sisters’ iconic moments in Bollywood.
The first film features a playful tongue twister that fans will recognise from Kareena’s past roles.
The second brings back Karisma’s legendary dance moves — and even includes a double role.
The third is an unfiltered, unscripted surprise — the sisters singing together without any post-production dubbing.
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A Creative Leap for BigBasket
According to Raagaleena Sripada, Marketing Head at BigBasket Retail, this collaboration is part of a larger strategy to evolve the brand’s identity. “Karisma and Kareena help us connect with a wide and diverse consumer base while reinforcing the speed, ease, and reliability of our service,” she said. The campaign underlines the brand’s key promise: groceries delivered in just 10 minutes.
What Went Behind the Scenes
Aarushi Periwal and Krisha Kakad from Talented explained the thought process behind casting the Kapoor sisters: “They aren’t just Bollywood stars — they’re part of our daily pop culture. We wrapped BigBasket’s promise in shared nostalgia, reimagining moments that make us smile.”
The films were produced by First December Films and directed by Siddarth Sen, with a fourth film set to release later this year.
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Final Thoughts
By blending Bollywood nostalgia with modern-day convenience, BigBasket’s latest campaign stands out in the competitive quick-commerce space. Featuring Karisma and Kareena Kapoor in charming, bite-sized performances, the campaign not only grabs attention but drives home the brand’s 10-minute delivery promise in a truly memorable way.
