Ganesh Chaturthi in India is more than a festival—it is an emotion that brings families, neighbours, and entire communities together in joy and devotion. This year, Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has launched a digital film that captures this spirit while celebrating the transformational power of colours.
Birla Opus Paints: Ganesh Chaturthi campaign
A Child’s Innocent Wish Becomes a Family’s Festive Journey
The digital film narrates the story of a young boy who dreams of welcoming Lord Ganesha into his home for the very first time. Initially, his parents overlook his longing, but moved by his determination, they decide to bring Bappa home—setting aside hesitations of work, guests, and even painting preparations.
This heartwarming story beautifully highlights how painting and beautifying homes is often a precursor to festive celebrations, symbolising readiness to welcome divinity into our lives.
Colours as the Language of Festivity
Conceptualised by Leo India, the campaign showcases how colours enrich traditions and make every celebration more memorable. The film underlines that paints are not just about walls—they are about transforming spaces into vibrant hubs of love, devotion, and happiness.
The closing message, “Rangon Ko Khushiyan Phailane Do, Duniya Ko Rang Do”, captures the true essence of the campaign—spreading happiness and positivity through colours.
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Voices Behind the Ganesh Chaturthi Campaign
Inderpreet Singh, Head – Marketing, Birla Opus Paints, shared:
“Ganesh Chaturthi is a time of celebration, bringing homes and neighbourhoods alive. With this film, we wanted to tell the story through the eyes of a child welcoming Bappa home for the first time. Paints transform spaces and add colour to memories that last forever.”
Sachin Kamble, Chief Creative Officer, Leo South Asia, added:
“Birla Opus has always celebrated the transformational power of colours. This film reflects that through a child’s innocent wish, showing how Birla Opus goes beyond beautifying walls to transforming homes into spaces of celebration.”
Closing Thoughts
With this campaign, Birla Opus Paints beautifully connects the joy of colours with the spirit of Ganesh Chaturthi. The film inspires families to not only prepare their homes but also open their hearts to the blessings of Bappa. By celebrating through colours, Birla Opus reminds us that true devotion is about togetherness, transformation, and creating cherished memories.
