Britannia, in collaboration with Warner Bros. Discovery Global Consumer Products, has unveiled a delightful treat for Harry Potter fans—the Pure Magic Choco Frames, a limited-edition chocolate biscuit featuring iconic elements from the Wizarding World.
Britannia X Harry Potter: A Magical Collaboration
This exciting launch brings together Britannia’s expertise in crafting indulgent biscuits and the enchanting world of Harry Potter. Each Pure Magic Choco Frames pack contains five rich, chocolatey biscuits embossed with designs inspired by the four Hogwarts houses—Gryffindor, Slytherin, Ravenclaw, and Hufflepuff. For those lucky enough, some packs even feature a biscuit with the legendary Platform 9¾ symbol, adding an extra layer of excitement for Potterheads.
Britannia’s Commitment to Innovation
Siddharth Gupta, General Manager – Marketing at Britannia Industries, expressed his enthusiasm about the launch: “At Britannia, we are committed to constantly innovating and finding new ways to delight our consumers while evolving our portfolio to meet changing preferences. Our collaboration with Warner Bros. Discovery Global Consumer Products marks a significant milestone as we bring a Harry Potter-inspired indulgence for fans through our Pure Magic Choco Frames. It’s more than just a product; it’s an opportunity to create a memorable moment that resonates with fans across generations.”
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Where to Get Britannia Pure Magic Choco Frames?
The Britannia Pure Magic Choco Frames are available for a limited time on Blinkit and in Reliance stores. This means fans and chocolate lovers alike should grab their packs before they vanish like a Disapparition spell!
A Treat for Every Potterhead
With its unique Hogwarts-themed embossing and rich chocolate filling, the Pure Magic Choco Frames promises to be a must-have for both biscuit lovers and die-hard Potter enthusiasts. Whether you belong to Gryffindor, Slytherin, Ravenclaw, or Hufflepuff, this delightful biscuit is a tribute to the magic of the Wizarding World and Britannia’s innovation.
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