What’s a better casting choice than a power-packed father-son duo? Well, buckle up because Bollywood superstar Ranveer Singh and his Dad, Jagjit Singh Bhavnani, are unleashing their infectious energy and having an absolute blast in Abu Dhabi Tourism latest campaign.
Déjà Vu Films India, the renowned film production company, has unveiled a visually captivating campaign for Abu Dhabi Tourism. This extraordinary campaign film reveals an unseen, marvelous side of summery Abu Dhabi, all while starring none other than Bollywood’s iconic superstar, Ranveer Singh, alongside his father, Mr. Jugjeet Singh. Brace yourself for a journey filled with unforgettable sights and experiences as the film beautifully captures the father-son duo creating everlasting memories. The campaign’s central message shines through loud and clear: with an abundance of activities, one summer in Abu Dhabi simply isn’t enough.
Check out the Abu Dhabi Tourism Latest Campaign
Déjà Vu, renowned for its global campaigns featuring legends like Lionel Messi, Mo Salah, Ronaldinho, and Shaquille O’Neal, adds another feather to its illustrious cap with the campaign for Abu Dhabi Tourism. Showcasing an unseen side of the city through a delightful and emotional narrative, the campaign aims to entice travelers and tourists worldwide to experience Abu Dhabi in the summertime. Leveraging the irresistible on-screen charisma of Ranveer Singh and his special bond with his father, the creative team conveys a simple yet powerful message: Abu Dhabi offers a plethora of cultural, adventurous, relaxing, culinary, and shopping experiences that one summer is simply not enough to savor it all.
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Elaborating on the conceptualization and execution of the campaign, Manasvi Gosalia, executive producer, Déjà Vu Films said – “For this Campaign we wanted to execute something that goes beyond being a mere catalogue of sights and experiences and that’s why we decided to weave in an emotional narrative. The “One Summer isn’t enough” breaks the mold by bringing out the richness of Abu Dhabi through its unique execution. A big thank you to our trusting clients and partners at the Department of Culture and Tourism and their creative team at the Service-plan Middle enabled our vision to create a fun exuberant campaign that will appeal to family across the globe planning their next vacation together”.
Our campaign illustrates a journey that Ranveer embarked upon with his father, exploring exciting attractions and experiences across Abu Dhabi. We appreciate our creative partner, Serviceplan Middle East, for developing a captivating concept and script, and to the exceptional team at Dejavu Productions for executing this content to the highest standards. We hope you thoroughly enjoy it.”
Speaking about the campaign, H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of the Strategic Marketing & Communications Sector at the Department of Culture and Tourism, said “Summer holidays hold great significance for Indian families. It’s a time to travel, unwind, cherish moments, and strengthen bonds before resuming school and work. Our campaign showcases the wide range of captivating sights, activities, and memorable experiences that families can enjoy together, establishing Abu Dhabi as the ultimate summer destination.
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Given Ranveer’s longstanding connection with Abu Dhabi, we decided to further collaborate with him for this campaign. Apart from being a youth icon, Ranveer is known for his strong family values. Including Ranveer’s father, Mr. Jugjeet Singh, was a perfect match as they exemplify together the modern Indian family, eager to explore new horizons and create lasting memories. We aspire to reach every Indian household and encourage families to embrace an unparalleled Abu Dhabi summer experience like never before.”
Al-Bushlaibi added: “Abu Dhabi’s vision as a destination is to enrich people’s lives by sharing the great experiences we have to offer. We collaborate with celebrities who embody and reflect the essence of Abu Dhabi, showcasing the diverse array of experiences and attractions our city provides. We take pride in partnering with Bollywood superstar Ranveer Singh to connect with our target audience throughout the Indian subcontinent.
Akhilesh Bagri, Chief Creative Officer of Serviceplan Middle East commented, “Ever so often we hear our friends, family and international colleagues kicking themselves for not keeping enough time to experience Abu Dhabi. It was something that was just waiting to be said. So we said it. And everyone was onboard right away. And props to the lovely people at DCT for really getting behind it. It’s really gratifying to see the work live in prime media spots around the world. Also a big thank you to our production partners Deja Vu for sprinkling some magic dust on our simple idea and turning it around in record time. The reactions have been very positive and encouraging and we can’t wait for the next one.
Social media is buzzing with excitement as the viral video of Ranveer Singh and his father having a blast spreads like wildfire. Fans can’t help but gush over the heartwarming and adorable relationship between the duo. Their joyful and adventurous trip is setting new standards for father-son goals and capturing the hearts of people everywhere.
The campaign is set to make its presence felt through various mediums, such as television, digital platforms, print, and outdoor displays. It will extend its reach to cities across the country, with a particular focus on Tier-1 and Tier-2 cities. Prepare for the campaign to embark on a nationwide journey, ensuring that its message reaches far and wide, captivating audiences from all corners of the country.
