Apparel Group, a global fashion and lifestyle conglomerate, has announced a strategic partnership with Shoppers Stop, a renowned department store chain. In a groundbreaking collaboration, Bath & Body Works, the esteemed fragrance brand under the Apparel Group, has joined forces with Shoppers Stop to expand its presence in the Indian market. The partnership, highlighted by the statement “Bath & Body partners Shoppers Stop,” was unveiled in a press release on Monday. This exciting venture marks a significant step for both companies in offering an indulgent sensory experience to the discerning Indian consumer.
Bath & Body Works Partners with Shoppers Stop for Indian Market Expansion
Bath & Body Works is set to captivate Indian consumers in a sensory collaboration with Shoppers Stop, as the global Apparel Group spearheads a partnership to bring the beloved fragrance brand to the Indian market. This exciting venture will unfold at the City Centre Mall in Salt Lake, Kolkata, where Shoppers Stop will introduce the first-ever Bath & Body Works shop-in-shop retail concept.
Established in 1990 and headquartered in Ohio, Bath & Body Works has gained worldwide acclaim for its premium soaps, lotions, fragrances, and candles. With over 1,800 locations in the U.S. and Canada, including 425 international franchised outlets, this collaboration signifies a significant expansion of the brand’s presence in the vibrant Indian landscape.
In India, Bath & Body Works already enchants consumers through more than 40 exclusive brand outlets and its availability on popular beauty and fashion e-commerce platforms such as Nykaa, Myntra, and Amazon. The partnership with Shoppers Stop adds a new chapter to the brand’s journey, bringing an indulgent sensory experience to even more discerning customers.
What do experts have to say about this partnership ?
“We are excited about the prospect of this alliance, which will enable us to introduce our brand Bath & Body Works’ products to a wider audience across India. We firmly believe that this collaboration will not only benefit both companies but also play a significant role in driving the growth of the Indian beauty market,” said Abhishek Bajpai, chief executive officer of Apparel Group India Pvt Ltd.
“With the introduction of Bath & Body Works in our stores exclusively, we are set to enhance our beauty offering significantly. This launch in the city of Kolkata, with its beauty conscious community and rich cultural heritage perfectly aligns with our mission of delivering premium products from a renowned brand like Bath & Body Works to the beauty enthusiasts in the region,” said Biju Kassim, chief executive officer – beauty at Shoppers Stop.
Conclusion
In conclusion, the collaboration between Bath & Body Works and Shoppers Stop not only marks a significant stride for these industry giants but also promises an immersive sensory experience for Indian consumers. As the first-ever shop-in-shop retail concept emerges at the City Centre Mall in Salt Lake, Kolkata, the fragrance brand’s expansion reflects a harmonious blend of global sophistication and local allure. With a rich legacy dating back to 1990 and a widespread presence across the U.S., Canada, and international markets, Bath & Body Works is poised to weave its olfactory magic even more deeply into the diverse tapestry of the Indian market. This strategic partnership not only adds a touch of luxury to the shopping experience but also underscores the ever-growing influence of global brands in India’s dynamic retail landscape. Get ready to indulge your senses, as Bath & Body Works elevates the art of fragrance in collaboration with Shoppers Stop, creating a scented symphony that resonates with the essence of contemporary Indian lifestyle.
