Digital travel platform Agoda has rolled out a fresh India campaign titled ‘Escape the Stress, See The World For Less’, starring Bollywood icon Ayushmann Khurrana in an engaging double role. This new initiative underscores how important it has become to take frequent breaks in today’s high-pressure lifestyle while positioning Agoda as the preferred platform for affordable and easy getaways.
Affordable Travel Solutions
While traveling regularly can strain personal finances, Agoda aims to solve this by offering cost-effective stays at over 5 million holiday properties across India and abroad. This empowers travelers to plan frequent trips without worrying about overspending.
The TV Commercial
In the commercial, Ayushmann Khurrana is first seen as a stressed, overworked employee. He then transforms into the charming “Chief Wellness Officer,” Mr. Vacaywala, who steps in with the perfect remedy: planning stress-free holidays through Agoda. The narrative cleverly demonstrates how Agoda’s competitive pricing makes it easier for people to take regular escapes and rejuvenate.
Celebrity Endorsement
Sharing his thoughts on the campaign, Ayushmann Khurrana said, “With packed schedules and endless hours on set, I could definitely use a Mr. Vacaywala myself. Playing this character was a blast and a reminder that we all need to pause and recharge every so often.”
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Brand Perspective
Gaurav Malik, Country Director, India at Agoda, remarked, “Ayushmann brings unmatched charisma to this campaign, perfectly capturing Agoda’s promise of making travel fun, stress-free, and affordable. Our recent 2025 travel survey found that 80% of Indian respondents cited relaxation as their main reason to travel, and we’re excited to see this ‘take a break from stress’ message resonate with them.”
Market Expansion & Rollout
As Agoda strengthens its footprint in the Indian market, this campaign is designed to connect with travelers looking for hassle-free, budget-conscious holidays. The campaign was brought to life in collaboration with creative agency Ogilvy and will be promoted extensively across television and digital platforms.
Conclusion
In essence, Agoda’s new campaign featuring Ayushmann Khurrana as the endearing Mr. Vacaywala smartly taps into India’s growing desire for affordable, stress-free getaways in an increasingly hectic world. By blending humor, relatable storytelling, and a clear promise of value, the brand positions itself as the go-to travel partner for millions of Indians eager to pause, recharge, and explore without breaking the bank.
