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BAJAJ Connects with Young India Through Summer Campaign

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BAJAJ, a trusted name in appliances, has launched a new summer campaign to promote their latest fans and air coolers. The campaigns, conceptualized by McCann Worldgroup, target today’s young Indian consumers by celebrating their determination and highlighting the durability of BAJAJ products.

BAJAJ Inspiring Ads Reflecting Consumer Values

The campaigns feature two heartwarming films that resonate with the audience’s spirit of perseverance.

Hula Hoop Hustle: The first ad showcases a hula hoop teacher motivating her students. One student practices relentlessly after class, impressing the teacher who turns up the BAJAJ fan – symbolizing pushing limits and achieving goals.

Social Media Sweat: The second ad features social media influencers engaged in an intense aerial yoga session. While one influencer takes a break, the other continues practicing with unwavering focus. Her dedication is mirrored by the powerful air cooler keeping her cool.

Durability Meets Style

Devika Sachdev – Head of Advertising & Brand Management, Bajaj Electricals Limited, commented: “The BAJAJ campaigns aim to inspire and empower consumers, reflecting our belief in their potential to achieve anything their set their minds to. Through this ad film, we celebrate the spirit of determination and showcase how BAJAJ products stand by our customers, no matter the challenge. With our latest launches, we also wanted to connect with our audiences on a whole new level. That’s why we’ve launched this campaign that represents the resilience of discerning modern audience and helps us speak directly to them.” 

Ashish Chakravarty, Executive Director & India Head of Creative, McCann Worldgroup, added“In today’s fast-paced world, individuals are relentlessly pursuing excellence in all facets of life. The campaign’s concept aims to embody the brand’s commitment to empowering individuals in their pursuit of progress. This BAJAJ films offer a youthful and invigorating perspective on this ethos.”

BAJAJ New Products with Strong Warranties

The campaign highlights BAJAJ’s latest offerings:

  • Arioso BLDC Plus and Arioso Luxe Fans: These stylish and energy-efficient fans come with a 5-year warranty and start at ₹4975/-.
  • BAJAJ Air Coolers: These coolers boast innovative technologies like the DuraTuff (TM) Pro Motor and DuraMarine (TM) Pro Pump, and are backed by a 3-year warranty.

Both product lines are available for purchase nationwide in stores and online.


BAJAJ’s summer campaign is a refreshing take that celebrates ambition and quality. With its commitment to durability and design, BAJAJ remains a top choice for modern Indian homes.

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