Ballantine’s, a brand under the House of Pernod Ricard India, has launched its latest ‘Stay True’ campaign, honoring the corporate professionals who are shaping India’s economic growth. From global enterprises to dynamic startups, these individuals embody the evolving corporate landscape and the spirit of innovation that drives progress.
Core Message:
Success today extends beyond relentless hard work—it’s about authenticity, passion, and embracing opportunities. Whether leading change, disrupting industries, or pioneering new ideas, professionals are defining success on their own terms. The campaign resonates strongly with 30–40-year-old working professionals who are breaking traditional norms, balancing both their primary careers and personal aspirations.
Campaign Film Highlights:
The campaign film captures professionals in diverse work environments—corporate boardrooms, shared workspaces, early-morning meetings, and late-night brainstorming sessions—united by their dedication and drive for excellence. It paints a vivid picture of modern professionals navigating the corporate world while staying true to their ambitions.
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Brand & Leadership Perspectives:
Kartik Mohindra, CMO of Pernod Ricard India, emphasizes Ballantine’s commitment to celebrating those who embrace authenticity and unconventional success. The campaign champions corporate professionals who confidently forge their paths, staying true to their aspirations within and beyond the workplace.
Echoing this sentiment, Nitin Srivastava, CCO of Ogilvy North, highlights how self-belief and passion are the cornerstones of lasting success. The campaign underscores the resilience and determination of a new generation of innovators, creators, and visionaries who redefine success through unwavering conviction.
Brand Legacy & Commitment:
Inspired by founder George Ballantine’s philosophy, “Stay true, and excellence will always be by your side,” the campaign reflects the brand’s ongoing commitment to not just recognizing but actively empowering corporate professionals who carve their own unique paths in today’s evolving workplace.
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Conclusion:
Ballantine’s ‘Stay True’ campaign is more than a celebration—it’s a tribute to the modern workforce, inspiring professionals to remain authentic in their pursuits. By acknowledging the passion and drive behind success, the brand reinforces its mission to champion those who dare to defy conventions and stay true to their journey.
