Weddings are a grand celebration of love, tradition, and new beginnings, with the bride at the heart of this cherished journey. Capturing this essence, Rivaah by Tanishq, a dedicated wedding jewellery sub-brand of Tanishq, has partnered with the creative powerhouse Tiger Baby, the makers of iconic movies like Zindagi Na Milegi Dobara and Gully Boy. Together, they present a wedding anthem, “Main Keya Hai Hai”, a high-energy track that embodies love, laughter, and the unfiltered joy of a bride’s special day.
Rivaah by Tanishq : The Magic of Indian Weddings in a Song
For a Rivaah bride, her wedding is more than just ceremonies—it’s an extravagant celebration filled with dance, music, and heartfelt moments shared with family and friends. Indian weddings are an unending saga of togetherness, and this latest wedding anthem, created by Bollywood stalwarts Zoya Akhtar and Reema Kagti, encapsulates this very spirit. The symphony of emotions and festivities comes alive with a track that is bound to get everyone on their feet.
A Soundtrack That Resonates with Every Bride
The evocative soundtrack by renowned composer Ankur Tewari perfectly captures the essence of the modern Indian bride—no longer just a participant, but the storyteller of her own journey. She meticulously curates and crafts her dream wedding, and this music video is a tribute to her. In a first-ever collaboration between Tanishq and Tiger Baby, this music film reimagines the wedding music video, offering an immersive and cinematic experience that resonates deeply with brides-to-be.
Rivaah by Tanishq X Tarun Tahiliani 2.0 Collection: A Vision in Gold
The music video beautifully showcases Tanishq’s Rivaah X Tarun Tahiliani 2.0 collection, a stunning selection of bridal jewellery. Featuring intricate gold craftsmanship inspired by Phoolchadar (symbolizing prosperity) and Drape Story (reflecting femininity), the collection embodies delicate floral and scalloped motifs reminiscent of Tarun Tahiliani’s signature drapes. The Tanishq bride strides towards her groom, radiating confidence and grace, making her moment truly unforgettable.
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A Global Celebration of Weddings
From India to New York, Main Keya Hai Hai has become a global wedding sensation. A high-energy flash mob transformed the song into an international dance phenomenon, with crowds joining in the infectious excitement. The track’s peppy beats and joyous vibe have made it a wedding favorite worldwide. Beyond the wedding venues, Tanishq’s collaboration with influencers has sparked a viral trend on social media, as people embrace the melody in their own unique ways.
Voices Behind the Vision
Pelki Tshering, Chief Marketing Officer, Tanishq, Titan Company Limited:
“Weddings are a whirlwind of emotions—joy, excitement, anticipation—and at the heart of it all is the bride, living her most special day. Music has always been integral to Indian weddings, and we wanted to create something truly special. Main Keya Hai Hai is Tanishq’s first-ever music film, created with the creative brilliance of Tiger Baby and the artistic elegance of Tanishq’s Rivaah X Tarun Tahiliani collection. We hope brides and their families cherish this song as much as we enjoyed bringing it to life.”
Tarun Tahiliani:
“Our collaboration with Tanishq is something we take immense pride in. The new Rivaah collection showcases jewellery designed for the discerning modern bride—one who values her traditions while embracing her individuality. This collection blends timeless sophistication with an India Modern aesthetic. The film beautifully captures this essence through thoughtful art direction, styling, and music.”
Tiger Baby:
“Through Main Keya Hai Hai, we wanted to capture the essence of a modern Indian wedding—where tradition meets individuality. Our collaboration with Tanishq brings forth a celebration that is not just about two individuals but about the union of their communities, love, and lives.”
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Conclusion: A Melody That Echoes the Spirit of Weddings
With Main Keya Hai Hai, Rivaah by Tanishq and Tiger Baby have created a musical masterpiece that perfectly captures the magic of Indian weddings. The song, with its infectious energy, stunning visuals, and deep-rooted tradition, has already made its mark as an unmissable part of wedding celebrations. Whether through breathtaking jewellery, heartfelt melodies, or joyous dance, this anthem truly celebrates the bride’s journey, making her big day even more special.
